How Often to Email to Your Opt-in Email List When Marketing
Thursday, September 27, 2007 at 05:21AM About building an opt-in email list and what to do with it once you have it…
Remember that marketing requires the ever bold step of actually—marketing.
If you provide real value and service on the front-end then there is nothing wrong with losing people from your opt-in email lists along the way. Never be afraid to try. Taking action and sending out one too many 'marketing' emails to your list is better than not taking action at all. It’s a learning process. You learn as you go along.
When building your opt-in email list and building an audience of people you would like to provide value to over time, never be afraid to lose people from your optin email list. One of my best mentors once told me that every time she received an unsubscribe notice she was happy about it because she knew she was taking action and moving forward. She noticed that when she got lazy and didn’t do any marketing she didn’t get anyone asking to unsubscribe. She is a multi-millionaire in marketing by the way.
I have several people I love to get emails from who have sold or tried to sell something to me in the past. Perry Marshall, Mike Dillard, Ellie Drake, Ann Sieg are a few of them. Sometimes a lot of time will go before I ever receive an email from them. At other times when they are promoting something or getting ready to promote something, I get many 'marketing' emails from them over the course of a few weeks. I don’t mind because I like these people. I want to support them. They are all millionaires and I have gained more than I have lost by being on their optin email lists and ’staying close’ to their wisdom along the way.
I have seen them grow and I have grown with them. When venturing out into the world of email marketing, or marketing in general, never be afraid to market.
Don’t get too attached to any one, two or even 100 people on your opt-in email list.
Of course, you want to offer real value and certainly you don’t want to annoy more people than you serve. It’s a balance you learn over time. Ultimately, if you have a long term email marketing goal and provide value along the way, you win every time.
Partners in success,
Mike Klingler
www.networkmarketingsolved.com