Magnetic Sponsoring: Is it Old News?

By Mike Klingler

Magnetic Sponsoring has been around for a few years... and it has been the leading product to introduce network marketers to real marketing.  Its creator, Mike Dillard, used it as an intro product to pre-sell people on his more expensive product, MLM Traffic Formula, which went into deep instruction on how to set up your campaigns.

This all took the MLM industry by storm... and Mike Dillard took the cream from the top... raking it in as he also built a huge list of network marketing enthusiasts.

He also did a service for the industry because he started teaching network marketers how to build their MLM business like a business (for the first time in MLM industry).

Magnetic Sponsoring was just a teaser really--to get people to buy the more expensive MLM Traffic Formula course.  But it did it's job.  And for under $40 it was a great information product.

But it's no longer the new kid on the block.  Recently, The Renegade Network Marketer was introduced by Ann Sieg; and this changed everything.  Ann Sieg didn't have an upsell in her plan, like Dillard's Magnetic Sponsoring, so she was able to pack a lot more detailed information in her lower-end book, The Renegade.

Ann's book sold for a bit more ($67.50), but it was packed with enough for more people to 'get it.' 

Recently, Dillard responded with a new book, still a pre-sell to MLM Traffic Formula, but a lot more current.  It's Mike Dillard's Building on a Budget... and it's focus is more on the more educated list of network marketers he's accumulated.  Building on a Budget shares 5 strategies on how to build a prospects list with Social Media Web 2.0 network marketing. 

Still, we have found that a book, no matter how good it is (including the extensive MLM Traffic Formula) is not enough to take most MLMers to the level they need to be.

Filling the need for this challenge, a new company called Marketing Merge responded by creating a video tutorial process that people can follow click by click, step by step.  This sets them up with their marketing, building them up each day as they watch another tutorial and set up a new marketing campaign to bring in prospects.  This new model doesn't really compete with Magnetic Sponsoring or The Renegade (or MLM Traffic Formula), but it takes people who have read these previous books to the next level, which is where they get to actually set up their marketing and see it working for them.