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This interview with Brian Greenwald was hosted by Mike Klingler

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Below you will find part 1 of a 3 part written transcript for the July interview with Brian Greenwald of Agloco.

If you are here to read part 2 of this interview, Click Here.

The purpose of this call was two-fold:

First, it was to introduce Agloco co-founder, Brian Greenwald, to the member community. Brian shares why he got involved with Agloco and how they plan to ‘change the Internet’ forever. Second, Brian addresses specific questions members recently asked about Agloco’s short and medium range operation plans.

The first 30 seconds of this call did not get recorded. The audio begins when Brian was answering a question about how he got introduced to Agloco and why he decided to get involved.

There will be 3 parts to this transcript. It takes a considerable amount of time to write this all down. I'm providing this for members who speak English as a second language and who may not be able to understand the audio but can read or translate this transcript.

 

 

We encourage everyone to listen to the audio for a much richer experience as Brian describes Agloco.

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Part 1 of a 3-part transcript:

(Brian is answering to the question about how he found Agloco and why he chose to get involved):

Brian answers:

A.K. Mavani approached me and I thought it was a really neat idea. And the biggest reason for that is a lot of ideas that come out of Stanford—a lot of business ideas that you see in the valley—are small improvements on current technologies or new ways of doing existing things; but this is really an idea that has the potential to not only change an industry but really an entire mindset on the Internet.

So A.K. approached me and he was telling me a little bit about Internet economics. He was telling me that all over the net companies are making a ton of money off the average Internet user. And for a while that was fine. For a while a free search engine was good enough.

But now with the explosion of capital into Internet business and the personal information companies are using to generate this wealth, free isn’t good enough anymore. Free has become too expensive. And, really, what you are seeing is that Internet users all over the world are waking up and realizing how valuable they really are. And we’ve seen evidence of this sort of revenue sharing revolution all over the web.

Big Internet companies are just starting to do it. Companies like Microsoft and YouTube, and the like, have been talking about it. And I think they also see it’s a real competitive advantage to realize early that this is where the Internet is going.

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Not only have companies been involved, but you’ve probably seen some web publications talking about Agloco and revenue sharing. We were written up in Red Herring in the Economist Technology Quarterly back in March. And actually, something I haven’t really posted yet, the French newspaper, Le Monde, just wrote an article about us within the past week. I’ll probably post a link to that in the next blog post I write.

But the point is that it looks like everyone’s waking up to this new reality and it’s only a matter of time before it becomes common sense. And A.K. basically offered me an opportunity to get involved in this whole idea and be a part of what is leading the charge for change. And what was really unique to me about Agloco, besides being able to lead the opportunity, was the business model. As far as I know it’s pretty unique. I know it was created to try and embody the fairness that we purport to try and create on the Internet.

For instance, members don’t only get a piece of the money companies make from their activities but they own the company and get a big piece of the upside potential. It’s fair because active members—those who surf more hours—get more. Those who refer other members to the service, providing the community with its most valued asset, also get more. To me, that’s fair and that’s a large reason why we’re set up the way we are. And partially a large reason why I thought it was a really neat type of company to join because it embodies those ideals.

I’ll share another personal point of view; something that I’ve developed through some time reading member comments, and posts, and writing the blog. I’ve seen some members refer to Agloco as a Multi-level system. While there are certainly some multi-level aspects to the referral system, I personally don’t think of Agloco as anything like a ‘multi-level-marketing.’

And there are a couple of reasons for that. One is that we’re not really selling a product. We’re inviting Internet users to join for free—a community of individuals who believe in this revolution; who believe that Internet users are valuable. People who believe their screen space is valuable sort of like a billboard is, and that they should be compensated when companies put advertisements on their personal space, on their personal screen, on their personal billboard. People who want a personally customized experience on the Internet. People who believe that their personal information is valuable and should also simultaneously be kept private. And the viewbar is the medium through which the community can achieve all this.

We also hope that as we continue to improve the functionality of the viewbar it’ll have more and more everyday uses in addition to providing this customized Internet experience, revenue sharing, etc.—those things that I mentioned.

Really, getting involved and the opportunity to push this new mindset forward, which really I think is inevitable, I just think it’s just a matter of time before somebody does it—It’s a really neat thing and it’s a big challenge. And it’s things like that that make me want to get involved and wake up in the morning and go to work.

Mike Klingler:

Well absolutely. It’s exciting. It’s exciting to watch. I’m sure you guys are running around getting a lot of things done. I know the last update you mentioned something pretty exciting—a new network. Can you kind of share and give an update on where that’s at.

Brian replies:

Sure, and pardon me if I talk and ramble on a bit. I really do get excited by a lot of these things.

Mike responds:

No, absolutely; feel free.

Brian continues:

Let me back up a little bit to the viewbar launch. We expected to have unexpected issues as it were. The first couple of weeks after the viewbar launch we were really taking steps to improve the problems that we saw in the wake of the launch, which were website stability. We fixed that by moving the download to Tucows.com. We improved the viewbar by fixing some of the major bugs that members had been facing, and we’ve been trying to get ads rotating, which was an interesting challenge for us probably for two main reasons.

The first was that a lot of the errors and problems with the ad rotation were coming from the ad server side. So it’s a little bit of this helpless feeling that we can help out and do the best we can but if the ad server is the one with the problem or the issues are coming from that end there’s not always something that we can do, and some companies don’t always work at quite the ‘start-up’ pace so we had to adjust to that.

And second, only some members were experiencing the issues. And if anyone out there’s worked in computer programming you probably know that it’s almost preferred that everyone experience the problem rather than some people because it makes the bug a lot easier to isolate and to fix.

So really what we were doing at first was we were getting all of those things worked out. And I talked about that in one or two of my blog posts. I also mentioned that we have, as I see it, three major phases we go through—with some overlap. And we hope to go through these in the next couple of months and really make a ton of progress.

The first, I just mentioned is getting things stable. And I think we’ve made a lot of progress in that and done a pretty good job. There’s still a little ways to go. Part of the problem is that the ads are still not rotating for ALL members.

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That leads into the second element, which is maximizing the viewbar revenue. And the third, which I may talk about a little later, is paying distributions to members. And of course, there is some overlap between these three phases that I see upcoming in the near future. Obviously, improvements to the revenue stream will continue to come after member distributions begin, etc.

As members had experienced, the ad server had some trouble handling the load we’d been sending them. We first tried starting off with an ad rotated every 30 seconds. And we had to cut back to reduce the load on the server. I believe now we serve an ad every 3 minutes. And also, some members are continuing to experience problems with that ad rotation.

And these issues, as well as difficulties with integrating more ad networks, and our ad targeting capability—I think some members may recall the delays this caused through part of April and May—it’s really made us rethink some elements of our strategy.

And as a start-up—one of the things I actually learned in business school was that—it’s having a plan [that] is important but being flexible and being able to make the right decisions once the unexpected comes, because it surely will, is very important.

So we went ahead and did that. And in my last blog post I announced that we’ll be switching systems, which should do a couple of things for us.

First, the ad server should be much more robust and scalable—eliminating some of the quality issues that have come about. Second, we should be able to put in that ad targeting system. That, in combination with improved revenue deals (flying all over the country to locate) should all improve revenues tremendously. So we’re real excited about that.

The new system we hope should be out within a couple of weeks, and simultaneously we’re pursuing those additional revenue deals. Unfortunately, I can’t release the details of those. I think that it’s sort of common that companies don’t release this sort of information a lot of times because it’s the type of information competitors and even future negotiating partners might be very interested in knowing. And, while I’d love to tell members all about the details of everything that’s going on—I really would love to—unfortunately, there’s not really a good way to tell members without also telling potential competitors.

Mike Klingler:

Right. There was something that you brought up that I’d like to touch upon. A lot of people, of course, they want to know the play-by-play, step-by-step what’s going on—on the inside—and that’s very understandable everyone’s excited. But with all the things that you guys have going on, I just want to bring out one of the issues were people have wanted to see you more in the blog communicating on a regular basis. But that takes a lot of time away from what you’re doing right now everyday—building the revenue and meeting people to make these things happen. Can you kind of just address that real quick?

Brian Greenwald:

Yah, sure. And for all those listening, Mike and I had a brief conversation last night to prepare for this and I mentioned to him so I’ll sort of announce it now. I will probably be spending a lot more time on the revenue side of things trying to make money for the community as I pursue different deals. And that takes up a lot of time so I will be changing my role a bit on the blog.

This is something I’ll announce on the next blog post. I’ll continue to supervise the blog but different members of the development team may write different posts at different times.

So you can still address all your complaints to me and I’ll take a look at them. But it turns out that writing the blog does take a lot of time—particularly because it’s not just reading and writing, but it’s trying to be sensitive to all the member concerns and addressing them within Agloco or on the blog. I think that there’s been a lot of addressing within Agloco and I’ve had to keep on top of what’s going on in all different parts of the company.

I think it’s about time, now that the viewbar is launched, and we’re getting these revenue partners in line, that I need to get my head down a little bit more into the trenches and make sure that the revenue is realized so that we can start paying members as quickly as possible.

[This is the end of part one of the 3-part transcript. In part 2, Brian answers directly to more of the recent member questions that were posted at TheLeaderBlog.com.]

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