Article Marketing – The Resource Box: Do You Know These Essentials to Success?

By C Doug Mah

In order to be effective in article marketing, you need to be able to craft and effective resource box. We all take pride in our art in writing but to be brutally honest, all that art goes to waste if we don’t have an effective resource box. This article will provide you the key essentials for your resource box.

What Is The Resource Box
The resource box, or author resource box, or bio box is the section of the article right at the end that contains the “About the Author”. Your article content is the “give”. The resource box is the “get” – this is what you get in exchange for providing all that valuable content and this is where you want your reader to get to. Essentially, the whole reason for the existence of the article in the first place is to get the reader to read your resource box. This is where you pitch yourself and your website and blog.

Click to read more ...

Article Marketing – Writing To Your Reader’s Learning Style

By C Doug Mah

When you write articles for article marketing, a lot of the time, you are writing to teach your reader some new concept or idea. You can really improve your connection with your reader if you use the right framework for your ideas. Also the right framework will help your content flow and make writing so much easier. The framework I will be discussing for article marketing relates to learning styles.

Learning Styles
There are four main learning styles that everybody falls under. If you can use the teaching style that addresses your reader’s learning style, you will have a better time of connecting with the reader and they will relate to you better. But what usually happens is that we subconsciously teach in one style and we alienate all the people that learn with another learning style.

The learning styles can best be described by the primary question on the person’s mind: Why? What? How? What if?

The Why Learning Style
These learners want to know what the goal is, where we are going, the outcome. If they have their why, they are motivated to do something. We need to paint the picture of the outcome, goal, and benefit. These learners tend to lean towards the emotional side of things.

The What Learning Style
These learners are all about the theories, the concepts, the data, the charts. They want to see the flowcharts, the process maps, the system. This is the intellectual learning style. They want and need intellectual comprehension regarding what they are learning.

Click to read more ...

SEO for Squidoo and HubPages

By C Doug Mah

Squidoo and HubPages are excellent ways to use social marketing as part of your overall marketing strategy, either for your own webpage or blog or for affiliate sites that you are promoting. But in order for your Squidoo lenses and HubPages hubs to be effective, you have to drive traffic to these sites. And here you have two main options: pay per click advertising, like Google AdWords, or organic search engine optimization or SEO. This article will discuss the basics of SEO as it applies to your efforts on Squidoo and HubPages

Keywords
No discussion about SEO can even start until you have a clear idea on the keywords that are relevant to you and for which you want to rank for. Keywords are what SEO is all about as keywords are what drive the searches.

Selecting keywords to optimize for is an iterative process. Start with your topic or niche idea and then use keyword research tools to hone in on keyword phrases that you would like to rank for. The best free tools out there are the Google Keyword Tool and Wordtracker’s Free Keyword tool that you can Google.

Start with your starter keyword phrase and then drill down to longer keyword phrases, called longtail keywords that are not so competitive. You don’t want to go after a keyword phrase, at least at the start, that has 1 million searches a month. You are more likely to be able to rank well with longtail keyword phrases with 10,000 or less searches per month.

Click to read more ...

Squidoo Policy Changes And Attraction Marketers. Worried?

Recently, Squidoo announced changes to its Terms of Service and policy changes.  What are those changes and how do they affect you, the attraction marketer?

First of all, if you are a true attraction marketer, nothing has really changed.  As an attraction marketer, your aim is to provide valuable content to position yourself as an expert and build a following.  If you are providing valuable, unique lenses, like you should, these changes will not affect you at all, except to improve the Squidoo landscape.

Click to read more ...

Article Marketing – Do You Know How to Get Around the Duplicate Content Penalty?

By C Doug Mah

Article marketing is an important and tried and true method of social marketing your business online but what do you do about the so-called “duplicate content penalty”? One of the main advantages for using article marketing is that it can help you with search engine optimizing your main website or blog by providing backlinks to your website or blog but how can you get the advantages when you have the threat of the duplicate content penalty. If you read on, I can help allay your fears and provide you with a strategy.

What Is Duplicate Content

The first thing you need to know is what is the duplicate content penalty. Google, at the time of this writing, is the number one search engine by search volume and conducts roughly two-thirds of all web searches. Therefore, it is important to know what Google says about duplicate content.

Click to read more ...

Article Marketing – Do You Know These 3 Keys To Social Marketing?

By C Doug Mah

Article marketing, at its basics, is writing articles and submitting them to article directories, like EzineArticles, for distribution to website owners, ezines and newsletters, blog sites, editors and publishers. That’s great but why would we want to do that? This article will describe the benefits and whys of article marketing and hopefully you will see how it can benefit your internet marketing business or your internet marketing campaign.

What I am going to go over is basic stuff but you may have been told or heard many times that you need to do article marketing and you have thought, “Yeah, yeah, I’ll do some article marketing” without really knowing how it benefits you. Knowing the why is going to make you more effective in your social marketing efforts so you can tailor what you do to address your specific goals.

Click to read more ...

Article Marketing vs Marketing With Video- Which Is More Effective For Home Business?

By Mike Hutchins

In recent times, article marketing and video marketing, have become popular with online businesses of all sizes. Each method gives businesses an opportunity to establish credibility and build brand awareness. Because home business owners have unique needs, it is important to understand the advantages and disadvantages offered by each of these marketing methods.

Article Marketing

Article marketing has really evolved to the point where a more accurate term might be "content marketing". With the increased popularity of content sharing sites such as Squidoo and Hubpages, articles have taken on a new "look."

Whether articles are referred to as "hubs", or "lenses", or just plain "articles", is not important. What is important is that they still remain an excellent means for a home business owner to "brand" themselves as an expert and build backlinks to a company site or blog. Article social marketing is also free and an excellent tool for building on a budget.

Click to read more ...

In Social Marketing - What is Better for Your Network Marketing Business – Closing the Sale or Opening the Door

By Freddie Cecchini

How to Use Social Marketing to Make Friends and Open Doors to Allow People to Enter Your Network Marketing Business

Use Social Marketing to build your network marketing business. We have all heard the term... closing the sale right? Well, I think the term closing actually turns people off, don't you? This is how a lot of people build their business, by closing sales. They chased people, they mutilated people, pressured people and they used scare tactics like... if you don't buy now you will lose out on something. That's what closing the sale is. Do you really want to do that, I sure don't.

Click to read more ...

Article Marketing- Don't Make These 5 Mistakes

By Mike Hutchins

Article marketing, despite increasing competition, is still a valuable means of promoting a product or business. While the concept of writing a basic article seems simple on the surface, the process requires attention to detail and thoughtful planning. In fact, successful article social marketing could very well depend on avoiding these 5 common mistakes.

1) Selecting The Wrong Article Category

Article directories offer a wide variety of article categories. Because ezine publishers select articles relevant to the topic of their ezines, articles published must have appropriate content for the selected category.

If the content provided does not match the category, readers will quickly dismiss the article, and move on.

Simply take an extra few minutes to carefully consider an appropriate category for your article.

2) Creating "Blocks" Of Text

Click to read more ...