In Social Marketing - What is Better for Your Network Marketing Business – Closing the Sale or Opening the Door

By Freddie Cecchini

How to Use Social Marketing to Make Friends and Open Doors to Allow People to Enter Your Network Marketing Business

Use Social Marketing to build your network marketing business. We have all heard the term... closing the sale right? Well, I think the term closing actually turns people off, don't you? This is how a lot of people build their business, by closing sales. They chased people, they mutilated people, pressured people and they used scare tactics like... if you don't buy now you will lose out on something. That's what closing the sale is. Do you really want to do that, I sure don't

That's old-school selling. People don't want to be closed. Almost 20 years ago I started using the term opening instead off closing. What we really want do with a prospective customer is open the door to do business with us... and that is, opening an opportunity to introduce our products or services to people who really want and need our products. People want to do business with people they like and trust... right?

So, how do you create trust... especially on the internet. Well, that’s through offering people valuable information and content that they could use regardless of them buying our products or not. We become information providers and teachers. You see ”teaching actually does the selling” .

However... you really have to want to help people and to show them that you are genuine and different by helping them solve problems, giving them information and solutions to use whether they buy your product or not.

So how do you differentiate yourself from all the rest? Well, one way is by creating content on the internet, e-zine articles, blogs, social networks, twitter and videos. These are some of the ways social marketing is done so that you can spread the word about your uniqueness. The more people you help, the more people will like you and trust you. What you’re really doing is educating people, that is, solving problems, and there it is... ”teaching sells” a term Ann Sieg uses

Being nice to people and helping people is really what it’s all about. This is what network marketing is all about, helping people. The more people you help, the more rewards you get, and more doors will open for you to do business

So Open Doors, let’s go out and see how many doors we can open by helping and serving more people.

Ask yourself: ”How many people can I help today?”

Have a Helping Day!

If your goal is to use social marketing as part of your marketing program, a great training ground is Renegade University. Mike Klingler's FREE membership site offers step-by-step, click-by-click, video tutorials on article marketing for network marketing.

About Freddie Cecchini

Freddie Cecchini is a Network Marketing Coach and a “Super Guide” at the Renegade University. He also studied with Deepak Chopra and became a Certified Meditation Instructor with Chopra Center for Well Being. Freddie is also on the Board of Directors of the Pittsburgh Coaches Association.

Freddie Cecchini, Coaching with Soul and Making Life Easier.

http://www.TheNetworkMarketingShop.com