Article Marketing vs Marketing With Video- Which Is More Effective For Home Business?

By Mike Hutchins

In recent times, article marketing and video marketing, have become popular with online businesses of all sizes. Each method gives businesses an opportunity to establish credibility and build brand awareness. Because home business owners have unique needs, it is important to understand the advantages and disadvantages offered by each of these marketing methods.

Article Marketing

Article marketing has really evolved to the point where a more accurate term might be "content marketing". With the increased popularity of content sharing sites such as Squidoo and Hubpages, articles have taken on a new "look."

Whether articles are referred to as "hubs", or "lenses", or just plain "articles", is not important. What is important is that they still remain an excellent means for a home business owner to "brand" themselves as an expert and build backlinks to a company site or blog. Article social marketing is also free and an excellent tool for building on a budget.


A couple of potential downsides to article marketing are competition and time. Because more and more individuals are writing online articles, it is becoming increasingly challenging to get top 10 organic search rankings for many keywords.

Consequently, it is becoming necessary to write more articles to get the desired exposure. And, writing articles can be quite time consuming.

Each home business owner must weigh the trade off between the time taken to write articles and the benefits received.

Video Marketing

It is hard to find an organic search page in Google these days, that does not feature at least one video listing.

Videos have become popular with Google because videos are popular with web surfers. Many people would rather watch a video, than read an article.

In fact, video sharing sites are among the fastest growing segment of content sharing websites. For a home business owner, video can provide added trust and credibility to a product or service.

It is important for videos to be appropriate for the audience they wish to attract. The language and "feel" of the video must be attractive to the target audience.

Many online business owners are reluctant to get involved with video because of a fear of appearing in front of a camera. For those individuals, article marketing may be more desirable.

Conclusion

The most effective social marketing for an online home business, is to combine article marketing and marketing with video.

Each form of marketing can be used to reinforce the message being given to potential customers. Because video is so personal, video marketing to the social networks can be quite effective.

If your goal is to get into article marketing or video marketing, a great training ground is Renegade University. Mike Klingler's FREE membership site offers step-by-step, click-by-click, video tutorials on article marketing for network marketing.

About Mike Hutchins

Mike is part of the elite "Super Guides" program within Renegade University. Recently, he qualified as a personal coach to Renegade Professionals who want to "leapfrog" the learning curve, and build their businesses at "warp" speed! Mike has been making his living online since 2006.

Having had stellar success at building his own business, Mike was profiled in Ann Sieg's exciting report, "Role Models Of Attraction Marketing."

As an industry "scholar", Mike is a consultant to the investment community via the Gerson Lehrman Group of N.Y. City. He is also a Dale Carnegie course graduate.

You can learn more from Mike at his Network Marketing Leaders News.