Article Marketing – The Resource Box: Do You Know These Essentials to Success?

By C Doug Mah

In order to be effective in article marketing, you need to be able to craft and effective resource box. We all take pride in our art in writing but to be brutally honest, all that art goes to waste if we don’t have an effective resource box. This article will provide you the key essentials for your resource box.

What Is The Resource Box
The resource box, or author resource box, or bio box is the section of the article right at the end that contains the “About the Author”. Your article content is the “give”. The resource box is the “get” – this is what you get in exchange for providing all that valuable content and this is where you want your reader to get to. Essentially, the whole reason for the existence of the article in the first place is to get the reader to read your resource box. This is where you pitch yourself and your website and blog.

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Article Marketing – Writing To Your Reader’s Learning Style

By C Doug Mah

When you write articles for article marketing, a lot of the time, you are writing to teach your reader some new concept or idea. You can really improve your connection with your reader if you use the right framework for your ideas. Also the right framework will help your content flow and make writing so much easier. The framework I will be discussing for article marketing relates to learning styles.

Learning Styles
There are four main learning styles that everybody falls under. If you can use the teaching style that addresses your reader’s learning style, you will have a better time of connecting with the reader and they will relate to you better. But what usually happens is that we subconsciously teach in one style and we alienate all the people that learn with another learning style.

The learning styles can best be described by the primary question on the person’s mind: Why? What? How? What if?

The Why Learning Style
These learners want to know what the goal is, where we are going, the outcome. If they have their why, they are motivated to do something. We need to paint the picture of the outcome, goal, and benefit. These learners tend to lean towards the emotional side of things.

The What Learning Style
These learners are all about the theories, the concepts, the data, the charts. They want to see the flowcharts, the process maps, the system. This is the intellectual learning style. They want and need intellectual comprehension regarding what they are learning.

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Article Marketing – Do You Know How to Get Around the Duplicate Content Penalty?

By C Doug Mah

Article marketing is an important and tried and true method of social marketing your business online but what do you do about the so-called “duplicate content penalty”? One of the main advantages for using article marketing is that it can help you with search engine optimizing your main website or blog by providing backlinks to your website or blog but how can you get the advantages when you have the threat of the duplicate content penalty. If you read on, I can help allay your fears and provide you with a strategy.

What Is Duplicate Content

The first thing you need to know is what is the duplicate content penalty. Google, at the time of this writing, is the number one search engine by search volume and conducts roughly two-thirds of all web searches. Therefore, it is important to know what Google says about duplicate content.

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Article Marketing vs Marketing With Video- Which Is More Effective For Home Business?

By Mike Hutchins

In recent times, article marketing and video marketing, have become popular with online businesses of all sizes. Each method gives businesses an opportunity to establish credibility and build brand awareness. Because home business owners have unique needs, it is important to understand the advantages and disadvantages offered by each of these marketing methods.

Article Marketing

Article marketing has really evolved to the point where a more accurate term might be "content marketing". With the increased popularity of content sharing sites such as Squidoo and Hubpages, articles have taken on a new "look."

Whether articles are referred to as "hubs", or "lenses", or just plain "articles", is not important. What is important is that they still remain an excellent means for a home business owner to "brand" themselves as an expert and build backlinks to a company site or blog. Article social marketing is also free and an excellent tool for building on a budget.

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