Article Marketing – Writing To Your Reader’s Learning Style
Monday, July 6, 2009 at 01:45PM By C Doug Mah
When you write articles for article marketing, a lot of the time, you are writing to teach your reader some new concept or idea. You can really improve your connection with your reader if you use the right framework for your ideas. Also the right framework will help your content flow and make writing so much easier. The framework I will be discussing for article marketing relates to learning styles.
Learning Styles
There are four main learning styles that everybody falls under. If you can use the teaching style that addresses your reader’s learning style, you will have a better time of connecting with the reader and they will relate to you better. But what usually happens is that we subconsciously teach in one style and we alienate all the people that learn with another learning style.
The learning styles can best be described by the primary question on the person’s mind: Why? What? How? What if?
The Why Learning Style
These learners want to know what the goal is, where we are going, the outcome. If they have their why, they are motivated to do something. We need to paint the picture of the outcome, goal, and benefit. These learners tend to lean towards the emotional side of things.
The What Learning Style
These learners are all about the theories, the concepts, the data, the charts. They want to see the flowcharts, the process maps, the system. This is the intellectual learning style. They want and need intellectual comprehension regarding what they are learning.