Social Media Buzz: Know How, What, When and Where to Socialize About Business
Saturday, January 3, 2009 at 04:11PM
By Terri Stallcop
Would you like to have a crystal ball to know where you should spend your time networking at social media sites in order to build your business? And if talking too much about your own business is spamming, what do you talk about? How does socializing online translate to marketing?
How To Socialize To Build Your Business
You absolutely have to be real when interacting with real people. Otherwise, being online at social media sites can actually do more harm to your business than good. How to socialize online is becoming one of the most important strategies in Internet marketing for any business.
Even large corporations are finding out how to be a better networker online. Imagine big business putting a real person on Twitter to respond to complaints for all the world to see! It’s happening with excellent increased business results.
The opposite is also true. Many people these days are hurting their business image, trying to take a marketing short cut on social media sites. They set up tons of profiles on way too many social networks. Their profiles are practically empty and their conversations are one-sided, like “Great article. Come visit me at xxx.com!” That’s spam. Don’t do it.
What Creates Social Media Buzz?
Social buzz is the very best marketing any business can have. Word of mouth advertising has always been the most powerful. You can’t buy it. You have to earn it. It’s the same online as it is off.
To create social buzz now, join three or four social networks, not 25 of them. To begin:
- Join two that have an audience related to your niche and
- Join two that are less targeted but in the ballpark.
Spend time reading articles at each site, read the comments, and read forum discussions. After you get a feel for the culture at each site, add to the value. That’s it! That’s all you have to do. Don’t even mention your business. Just be sure your profile is complete. People will see the value you give to the network and check out your profile and visit your website or blog. If they like it, they will bookmark it, share it, etc.
When To Socialize Online
When should you socialize online and how often? Right now and very often! Be sure to comment on other people’s work. Every day, create a little buzz for people who inspire you. Visit their websites and make interesting comments. Create social media buzz for others every day and they will do the same for you.
Where To Socialize Online
You will definitely want to add Google Friend Connect to your social calendar. Spend time reading about this huge project. Begin reading about it now, not later. Also consider learning much more about:
· Twitter,
· BetterNetworker and
· FriendFeed.
Read about how big business is all a twitter. Watch videos at Betternetworker and make comments. Syndicate other people’s websites at FriendFeed more than your own. And then write about what you’re learning at all three sites. And, one more thing – make a few 5 minute videos to add value to the social scene. Put them on YouTube and Metacafe and double the social buzz!
To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.
Terri Stallcop RN, MSN, CNAA is a nurse and business owner. She started her career in critical care nursing, then after a few years she received a master’s degree in nursing administration. She spent the next several years in healthcare systems as director of nursing and now, though “retired,” she is still building teams to promote health and wellness worldwide. As an avid Internet network marketer, she is building a global business, providing Internet marketing training for her team.
