Building Healthy Customer Relationships
Thursday, May 14, 2009 at 06:29AM By Barbara Silva
Building healthy customer relationships is a process. It doesn’t happen overnight and it doesn’t happen by accident. It is a well thought out series of connections designed to let your customer know that you can help them meet a need and that their association with you will continue to benefit them.
Steps to Building Healthy Customer Relationships
Meet the customer where they are – speak to them in their language – treat them as friends, not numbers or dollar signs.
Be specific about the problems your customer is looking to solve.
Go beyond the surface. This is about really knowing your target market. Sure, they’d like more money, better health, more time – but what would they do with these things?
Baby boomers may want more energy so they can keep up with their grandchildren. For baby boomers, more money is a security issue – for example those who are caring for aging parents in addition to worrying about their own retirement.
Younger people may want more money to establish a certain lifestyle or to avoid the rat race they seen their parents trapped in.
This is why you have to know who it is you are speaking to and look at what is important to them.