Benefits of Niche Marketing

There are many benefits of niche marketing, including the following:

•  Easier to become an expert. By focusing on a niche, you become an expert at providing your service or product.
• Focus your marketing resources. In knowing your niche, you understand their buying habits and how to reach them.
• Tailor your services. When you serve a particular niche, you can offer products and services that meet their specific needs and what they are motivated to buy.
• Speak their language. When you understand the needs and the language of your niche, the better you can communicate the value of what you offer, and the more you can speak directly to their unique situation.
• Differentiate yourself. In targeting a niche, you can significantly reduce your competition and create a distinctive personal brand.
• Earn more money. As an expert, you can command higher fees, and leverage your efforts into multiple income streams.

Niche Market Versus Target Market

While "niche market" and "target market" are often used interchangeably, there is an important distinction.

 A target market is the group of people most likely to buy your product or service. They are the people to whom your product is being marketed   A niche adds another dimension. A niche combines your target market with what you are helping them with.  

Niche = target market (who) combined with the problem you are solving/need you are fulfilling (what)


Your “who” is your target market. When you combine your “what” with your “who”, you have your niche.

For instance, say you are a network marketer and you sell non-toxic cleaning products. Your target market could be people with asthma, while your niche is people with asthma who are looking for natural solutions to improve their health.  

The key to understanding niche marketing is realizing that people don’t buy a service or product, they buy a solution. That solution can help them solve a problem or achieve a goal. When you become the solution provider for your target market, you are a winner.  

Where Do You Start?

So where do you start first? With your “who” or your “what”?  

You might start by looking at yourself. What are you great at? What do you enjoy doing? What kind of experiences have you had that you’re most proud of? Then do some research to figure out what target market needs you can meet.  

Or you can go the other way.   Who do you like to work with? Who is your ideal client? Now what can you offer that ideal client that is special and different?  

Both approaches work but I think it is best to start with YOU.   You can’t be great at everything, but there is an area in which you have something special to offer -- a unique skill or perspective or approach. Now, you just have to figure out who wants what you have to offer.   And are they willing to pay for it? There is no sense in going after a niche if they aren’t willing to pay money for what you have to offer.  

Keep in mind that you can’t be all things to all people. In fact, you don't want to.   What is unique about you and what you have to offer? Before you get intimidated, remember two key things:  

1. What you have to offer doesn’t have to be revolutionary, but it has to be compelling.
2. Your unique offering doesn’t have to be compelling to everyone, it just has to be compelling to your target market.

There has to be synchronicity between what you have to offer and what your target market wants. When you find that connection, you can identify your niche.  

Remember, there is only one YOU, and you will ultimately attract those who find you compelling. Be true to yourself and you have the ability to help other people in ways that nobody else can.   

C indy Schulson is a small business and attraction marketing coach. She helps entrepreneurs identify their niche so they can differentiate themselves and focus on more effective marketing. As a result, they can leverage their business and create multiple streams of income.

As a member of the International Coach Academy and Coaching Cognition, Cindy Schulson brings both coaching experience and over 20 years of business experience to help you build a successful business. Contact her to schedule a free 45 minute coaching session.

Why Don't People Buy from You? 

In most cases, negative emotions are a lot more powerful than positive emotions. Too often, sales focuses on why people should buy from you vs. why people don't buy from you.

There are typically four reasons people won't buy from you.

1. They don't know you
2. They don't want what you're selling
3. They don't want what you're selling more than what they would have to give up to get it
4. They don't believe you

Make their concerns and doubts the focus of your attention first.

This is especially important in network marketing, given how skeptical most people are about this industry.

Its funny that most network marketing companies say "we don't sell products we just share information". That helps people who are afraid of sales feel less intimidated by the process. But the truth is that network marketing does involve sales. It also requires marketing.

Be honest, upfront and straightforward with people. Not only will this earn trust, but it will allow you to differentiate yourself. The bigger you make your claims (about your business or product), the more you blend in with everyone else. Tone down your claims and show genuine concern for people's interests. Its a win-win solution.

About the Author

 Cindy Schulson is a small business and attraction marketing coach. She helps entrepreneurs get results faster by leveraging their strengths and building a solid foundation for success.  

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This article outlines proven strategies that enhance the success rate in "closing the sale", or as another would say, "opening the door" for long happy customer relationships.

Here is a discussion of four basic elements to have in place when you are setting up your customer acquisition marketing platform. Customer acquisition is a skill set that we actually have as infants.  Who doesn't respond to a baby's cry.  Over time though we learn not to ask for things, we learn not to put ourselves forward.

Becoming a marketer requires undoing those "buckles" and releasing learned behaviour. You can really let your personality shine through.  Your product or service reflects who you are as a person and the basic value you bring to the marketplace is you. In fact customer acquisition is all about relationship marketing.

Four basic steps can keep your business moving forward.

1. Solution: Is what you are marketing really responding to your consumer demands/problem or need? You figure this out by spending time considering your Unique Selling Proposition (USP). Your personality reaches out to your market when you know who you are and the solution you are offering to your market. For example,

Marketing Questions to Ask Before You Start

Who are your customers? What are those customers thinking about? What needs do your customers have that you can meet? What time have you spent figuring out who your target market is and what they want? What language does your target market most likely respond to? How do they want their needs met? Do they purchase online, or prefer a bricks and mortar business? Is your marketing sensitive to your customer? What keywords are your customers searching?

USP –Unique Selling Position

Answering all the question and taking time to carefully inventory who you are and how your personality reaches your market, creates your USP. Ann Sieg has a powerful tutorial at Renegade University in the Renegade Classroom to assist you with this process.