Customer Acquisition Requires a Mix of Skills
Saturday, July 11, 2009 at 02:10PM Four Basics in Consumer Focused Marketing
Here is a discussion of four basic elements to have in place when you are setting up your customer acquisition marketing platform. Customer acquisition is a skill set that we actually have as infants. Who doesn't respond to a baby's cry. Over time though we learn not to ask for things, we learn not to put ourselves forward.
Becoming a marketer requires undoing those "buckles" and releasing learned behaviour. You can really let your personality shine through. Your product or service reflects who you are as a person and the basic value you bring to the marketplace is you. In fact customer acquisition is all about relationship marketing.
Four basic steps can keep your business moving forward.
1. Solution: Is what you are marketing really responding to your consumer demands/problem or need? You figure this out by spending time considering your Unique Selling Proposition (USP). Your personality reaches out to your market when you know who you are and the solution you are offering to your market. For example,