Customer Acquisition Requires a Mix of Skills

Four Basics in Consumer Focused Marketing

Here is a discussion of four basic elements to have in place when you are setting up your customer acquisition marketing platform. Customer acquisition is a skill set that we actually have as infants.  Who doesn't respond to a baby's cry.  Over time though we learn not to ask for things, we learn not to put ourselves forward.

Becoming a marketer requires undoing those "buckles" and releasing learned behaviour. You can really let your personality shine through.  Your product or service reflects who you are as a person and the basic value you bring to the marketplace is you. In fact customer acquisition is all about relationship marketing.

Four basic steps can keep your business moving forward.

1. Solution: Is what you are marketing really responding to your consumer demands/problem or need? You figure this out by spending time considering your Unique Selling Proposition (USP). Your personality reaches out to your market when you know who you are and the solution you are offering to your market. For example,

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Customer Acquisition, Promotional Actions with Results

Customer Acquisition, Promotional Actions with Results

Marketing Questions to Ask Before You Start

Who are your customers? What are those customers thinking about? What needs do your customers have that you can meet? What time have you spent figuring out who your target market is and what they want? What language does your target market most likely respond to? How do they want their needs met? Do they purchase online, or prefer a bricks and mortar business? Is your marketing sensitive to your customer? What keywords are your customers searching?

USP –Unique Selling Position

Answering all the question and taking time to carefully inventory who you are and how your personality reaches your market, creates your USP. Ann Sieg has a powerful tutorial at Renegade University in the Renegade Classroom to assist you with this process.

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