The "LogicSmart" Customer – Designing Your Customer Experience With The 8 Kinds of Smart

By David Lazear

This is the third of eight articles following up my original article "Is Your Customer Experience Hurting Or Helping Your Customer Retention?". As I mentioned in the first article in this series, "not everyone learns, understands, and processes information best in the traditional ways. Most people need to learn and process information several different ways for the information to really stick."

This is so important when you're working with your customers, whether they're brand new or long-time customers. Taking the time to really understand how they process information and how they learn best will make all the difference in the world to effective customer communication.

In this article I discuss the LogicSmart customer, how to identify them and a set of "CustomerSmart Strategies" to help you design the customer experience to address their learning style and their unique way of processing information. If you missed my previous article "Designing Your Customer Experience With The 8 Kinds of Smart" will provide some helpful background for what I'm discussing in this article.

Recognizing LogicSmart In Your Customers

LogicSmart is most often associated with what we call “scientific thinking.” Logical-mathematical intelligence is activated in situations requiring problem-solving or meeting a new challenge. This intelligence likewise involves the capacity to recognize patterns, to work with abstract symbols such as numbers and geometric shapes, and to discern relationships and-or see connections between separate and distinct pieces of information.

Key LogicSmart Question To Ask Yourself:

How do people feel about our products or services? What do the do with them?

Key Intelligence Characteristics

Customers who are strong in this intelligence tend to think more conceptually and abstractly. They need to know the underlying reasons and rationales for everything.

• They are often able to see patterns and relationships that others miss. • They like to conduct experiments, solve puzzles and other problems. • They like to investigate cosmic questions and analyze statistics, circumstances and people’s behavior. • They enjoy working with numbers, mathematical formulas and operations, spreadsheets and “crunching numbers” • They love the challenge of a complex problem to solve. • They are usually systematic and organized, and they likely always have a logical rationale or argument for what they are doing or thinking at any given time. • They’re concerned about saving money, discounts, refund policies, and return on their investment.

Tips For Designing Your Customer Experience With the LogicSmart Customer In Mind

Clues to HOW Your Customers Are Smart Does your customer get impatient when things don’t make sense to him or her? Does your customer use “logical” language? “I don’t follow your reasoning.” “What’s the rationale for that?” “Tell me the steps again, in order.” “That doesn’t lead to this. It doesn’t make sense.” How much does your customer care about processes and systems? Does your customer like to test or experiment with new products, systems, or ideas? Does your customer enjoy working with numbers, formulas, spreadsheets, and analysis? Do they seem to relax and concentrate when you give them statistics, a flowchart, or graph? Do they want to proof of your claims based on research studies or scientific testing? Are they concerned with comparing and contrasting your products or services with others?

CustomerSmart™ Strategies Check your web site navigation. Is it easy, intuitive, logical? Does your sales literature invite customers to follow a logical path toward purchasing? Make sure an presentation or conversation is organized with a clear, logical order. Look for ways to present information in charts, graphs, tables, diagrams. Ask your customers about their processes or systems. How will your products fit? Present your company, products. and service story using statistics, percentages, and data. Use “systems language”: “Does this make sense to you?” “What would be the logical conclusion to that line of reasoning?” Have them come up with what would make sense to them for resolving with a complaint, problem, or issue. If they seem frustrated, take them back through what they already know so they’ll be able to “pick up the thread” of logic so far?”

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About the author:

David Lazear is a mentor and coach for mentors, coaches, and trainers. He is an associate of Mike Klingler and Ann Sieg at the Renegade University and Renegade Professional where he is a superguide, coach, and trainer.

David has written some 15 books and created numerous resources for small business entrepreneurs, coaches, and trainers. His expertise is training others in how to assess and address the “learning profile” of other people using the research on “multiple intelligences” (a.k.a. The 8 Kinds of Smart). Learn more about this on his blog
@ Small-Business-Mentor-Training.com

David Lazear teaches how to turbo-charge any mentoring, coaching, and training you provide so you Reach Everyone, Everytime – Guaranteed!

Contact information for David Lazear

Phone: 773-525-6650
E-mail: David@Home-Business-Smarts.net
Blog: Small-Business-Mentor-Training.com