Promoting Your Practice with Press Releases and Newsletters

By Dr.David Enders

There are numerous ways of promoting your practice and you should use as many of them as is practical to your specific needs. Press Releases are one form of marketing that we don’t often hear much about. They don’t have the "Web 2.0" appeal, but they have been around for a very long time and still work.

Press Releases

Unlike articles, a press release should be explicitly about your business. Your press release should be concise and to the point, no irrelevant content. Use language that will capture your reader’s attention.

Components of a Good Press Release

1. Brief sentence or two about your practice.

2. Press release content – remember to use exciting language

3. Call to Action. What you want your reader to do next.

A traditional print news release usually has a captivating headline. Because you want your online press release to rank high on the search engines you must include keywords in any online media release. Your keyword should be in the headline and once or twice in the content of the press release, depending on length of the statement.

To achieve maximum benefit from your press release you should post your announcement on social media sites such as Twitter, Facebook, Twine, etcetera.

Your promotional efforts can succeed without the use of the print media, but you should not write it off as a viable adjunct to your marketing. You have limited space in the print media, so use it to drive traffic to your website.

Email Newsletter

Rather than direct your reader to your business website, send them to a lead capture page. You can also do this with your online press releases in the call to action. You may even want to use your keyword in the headline of your print version of your news release.

Once the reader is on your lead capture page you have a chance to provide more detailed information about your practice and services. You will want to include an offer for the reader to register for an Email Newsletter that will keep them informed of important upcoming events, the latest news on health care and your practice.

A newsletter helps you generate trust, develops brand recognition, and builds future business. Remember to always ask for their first name when they register for your newsletter, this allows you to personalize each newsletter. Provide quality and your readers will thank you and stay with you for years to come.

The point is that news releases inform interested readers of what is going on with your office. Promoting your practice with the use of press releases and Email newsletters is an effective method to increase exposure and gain future patients.

 Dr. David K. Enders is an entrepreneur, author, writer, business consultant and coach. After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet you’re not in business. In his search to learn Internet Marketing Dr. Enders spent years learning the ins and outs of marketing online. Dr. Enders now helps others to take tangible action to get the right results to save time and money in business. He encourages people to think in ways that are constructive to improving their lives.

Health Professionals: Why Your Marketing is Failing

By Dr.David Enders

There are a number of possible reasons why your marketing efforts are failing to attract new patients to your office. I have found that the majority of marketing fails because of one primary reason: Lack of Follow Up.

Since I am most familiar with the Chiropractic profession I will take that as an example. What ever your profession is; ask yourself this question, Why do people seek my care? What is the lowest common denominator that your patients share?

What is the primary reason people seek the services of a Doctor of Chiropractic? The number one reason is pain. Back pain, neck pain, joint pain – PAIN is the "keyword" for Chiropractic marketing. As much as Chiropractors are leaders in providing "wellness" care, that is not what the public associates them with. When a person has a muscle or joint pain, they usually think of Chiropractic. As beneficial as wellness is, it is not what comes to a persons mind when you mention Chiropractic. The same could also be said of the Dental profession – if we have a pain in a tooth orgums we think of our Dentist.

Lack of Consistency

How Does Pain Relate to Your Marketing Plan?

The biggest mistake doctors make when designing their marketing plans is to have consistent follow up as part of their marketing plans. In today’s world people are exposed to over 30,000 commercial ads per day. A person must see or hear your message multiple times before they take action. This is why a one time shot is a waste of your marketing dollars.

Why Consistency is Important

If you are not marketing on a consistent basis you are just hoping for a "Hail Mary" with your marketing efforts.

I can give you a personal example of this fact. A long time ago when I first went into practice I mailed out hundreds of flyers on the benefits of Chiropractic care to people living near my office. I then waited for people to start calling me for appointments. I waited and waited.

No One Called

It happens that six months later, while attending our state Chiropractic association annual symposium, I was speaking with two other Chiropractors from the town where I practiced. They were both talking about how they had seen a sudden increase in patients six months previous (around the time I had sent out my mailing). Patients were bringing in these flyers (mine) about the benefits of Chiropractic.

My flyers, with my name and phone number on them. But everyone called the other two Chiropractors in town.

Why?

Because both of these Chiropractors had both been consistently placing ads in the town newspaper for months, if not years. When a person had a pain they would automatically think of the other two Chiropractors.

Even if I was lucky enough to have the person receive my flyer on the same day as they were having pain, they were already "conditioned" to think of the other two Chiropractors. The consistent exposure over the months or years were more effective than my one time – big mailing effort.

You don’t need to have a huge, massive marketing campaign. What you need to keep a steady flow of new patients coming to your office is a focused, well-timed, consistent message.

If you do that you will have a marketing plan that works andbrings you a steady stream of new patients.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.

Online Business Success: Marketing Tips

By Dr.David Enders

In the Fall of 2006, Business Week Online publicized that the Yankee Pearl Jewelers in New York had in 1997 added an online store to supplement their brick and mortar business. Consequential to the additional revenue from online sales, the company reported an twenty percent increase for the year.

It should be noted that the truth is that adding an online e-store as an expansion of your current business will require an investment in your time, as well as a monetary investment. So what are some of the cold hard facts you need to consider for online business success?

1. What Are You Going to Sell?

Naturally your online store will reflect the theme of your physical business. If you are a pediatrician you might consider products that you would normally recommend to your patients. Products such as digital thermometers, medicine dispensers, stroller nets, etcetera.

2. Get a Plan

How are you going to market your online store? Will it be part of your office website, or will it be a separate entity?

3. Be Ready to Adapt

Sorry to say, but not everything is going to work right the first time. Be prepared to make changes as circumstances demand. Maybe you will have to make changes to the products you offer, or change the physical look of your online store.

4. Before You Outsource

Your online store is a direct extension of your physical business. It is important to manage your online business in the same manner that you do your off-line business.

5. Marketing

Never stop promoting your online store. As you learn more about your target demographics you can make adjustments to your marketing plan.

Make learning a part of your business plan. There are new strategies that are being developed all the time. Eventually you may want to outsource many of the everyday chores, but at first learn and do them your self. Having first hand knowledge helps keep you in control of your business. You will want to learn the basics of SEO. PPC advertising, Adsense, etcetera.

You online store can be an important source of extra income to your established business.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.

Internet Marketing: Online Marketing Campaign

By Dr.David Enders

How we do business is changing fast. As a business we are faced with hundreds of calls our predecessors never had to deal with. A few of you keep hearing from other business associates that web marketing is the best system of augmenting business and building a foundation of support. The sole problem is, you have just learned the easy way to send emails to people! Never mind studying about SEO, website design strategies, content research, PPC, ROI, etc! Do you hire an SEO company or do you learn yourself? Diving into the Net promoting community with your wallet open will end in a tragedy if you are not correctly trained on the easiest way to spend your money sensibly. The key isn't to hire an SEO company to take your cash and plug your business behind your back. Try to find someone that offers you their 'training services' to coach yourself or somebody in your organization to find out more about what's needed online, how much effort it comprises, and what problems to avoid.

Marketing Online

As a businessman, if you blindly search on the net and pick a company, you don't have any concept what you might be getting yourself into. There are no systems to marketing your business online, only a large amount of work. That having been said, any one with a P. C. can simply learn how to get their company high search engine listings.

In the old days ( and still practiced today ), businesses would create their own marketing plan thru print media, business cards, postcards, flyers, leaflets, papers, mags, television adverts, and radio advertisements. By doing this, the company could track their results by random test and truly discover what actually works for their industry. Old school marketing is a simple random test process. Sadly, all too many business owners don't have any idea how to start their own online marketing process. Instead, many businesses simply hire any one they can find that appears credible and then turn a blinkered eye and say, 'Here's my budget, you are the pro, you let me know what to do.

The Secret to Web Marketing

I'm hoping that this article has awoken a small number of you. Do not beafraid to dive into the Net's massive realm of promoting potential. So what if you fail the 1st time around. The final secret to web marketing is simple.. An idea I call 'T.I.M.E.' T - Try and try again, I - Internet changes all of the time M - proMoting opportunities are around each corner, E - Ensure your success. Consider it this way ( Illustration only ) here's a timeline of your online marketing campaign : Start date - Research only : June 7th, 2008 Employed an internet site designer - Aug 31st, 2008 Internet site Complete - October 15th, 2008 Site launch - October 20th, 2009 Started a Web promotional campaign - November, 2008 Started a PPC campaign - November 10th, 2008 Made a sale - November 15th, 2008 Increased our site's link recognition - January, 2009 Internet site gets hit by the Google Sandbox Effect - January 20th, 2009 Increased our PPC campaign - Febuary 5th, 2009 Made some changes to the site - Febuary 21st, 2009 Increase the internet site's link recognition - Febuary 28th, 2009 Got listed in the Yahoo catalog - March 3rd, 2009 So here you are ten months out of the gate and your internet site may still be'locked in the Google sandbox' ( Search for'Google Sandbox' in Google for a reason ).

Hopefully you have not attempted to link to everybody you'll find and are really linking to corporations that are related to your business. Your PPC campaign is doing good. Folks are ultimately beginning to come thru Yahoo & MSN search results.

This timeline illustration from above is just something to show you how 'T.I.M.E.' is the key of success on the web and all we are required to do is keep plugging away and continue learning more each chance we get.

T.I.M.E For Your Online Marketing Campaign

To conclude : find out more about how to enhance your promotional program online. If you have got to, hire somebody in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company confirm it's for the right reasons like'starting and finishing a promoting campaign with you learning in the process, or enhancing a campaign that's already in place, or to revise your internet site's conversion rate or create an impactful key word optimization campaign, etc. Take it slow and use 'T.I.M.E.' to enhance your business slowly but effectively on the web.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.

Article Directory Marketing for Health Professionals

By Dr.David Enders

Income Strategy: Article Marketing

One of the most cost effective ways of driving targeted traffic to your website is with article directory marketing. Using relevant content on your website, article marketing helps to direct interested traffic directly to your site. Usually you are allowed one or two links in the author’s bio area. You will also gain backlinks to your website as other sites syndicate your article.

Please note that you want to write fresh, unique articles. Search engines can easily detect duplicate content, resulting in your site not being indexed and available when people use search sites like Google or MSN.

Article Directory Marketing Creates Traffic

If done correctly, just posting your articles to a few article directories can greatly increase traffic and page visibility. You may have the best service or product in the world, but if no one knows about it there is no sale.

You only need to sign up with a few article directories, most are usually free to join. To find directories you should Google "article directories". Here are a few that I would recommend: Ezines, Amazines, and EZE Directory.

Write often, the more the better. But keep it quality content while at the same time you don’t burn yourself out! When you write do it in your own style and keep it on a level that is easy for your target audience to read.

Using Images With Article Marketing

Don’t forget images. Photos and videos can be very powerful when properly placed in your article Many article directories allow you to place an image in the body of your article. You may also be able to insert a link to a video in your content.

Remember that your readers will respond better when they feel that the article was written by a "human" and not just a copy and paste article. An effective article causes people to want to click on one of your links. Don’t try to trick them with an over abundance of links, tow or three will do.

Relevant content and consistency are key factors in effective article directory marketing.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.