Promoting Your Practice with Press Releases and Newsletters

By Dr.David Enders

There are numerous ways of promoting your practice and you should use as many of them as is practical to your specific needs. Press Releases are one form of marketing that we don’t often hear much about. They don’t have the "Web 2.0" appeal, but they have been around for a very long time and still work.

Press Releases

Unlike articles, a press release should be explicitly about your business. Your press release should be concise and to the point, no irrelevant content. Use language that will capture your reader’s attention.

Components of a Good Press Release

1. Brief sentence or two about your practice.

2. Press release content – remember to use exciting language

3. Call to Action. What you want your reader to do next.

A traditional print news release usually has a captivating headline. Because you want your online press release to rank high on the search engines you must include keywords in any online media release. Your keyword should be in the headline and once or twice in the content of the press release, depending on length of the statement.

To achieve maximum benefit from your press release you should post your announcement on social media sites such as Twitter, Facebook, Twine, etcetera.

Your promotional efforts can succeed without the use of the print media, but you should not write it off as a viable adjunct to your marketing. You have limited space in the print media, so use it to drive traffic to your website.

Email Newsletter

Rather than direct your reader to your business website, send them to a lead capture page. You can also do this with your online press releases in the call to action. You may even want to use your keyword in the headline of your print version of your news release.

Once the reader is on your lead capture page you have a chance to provide more detailed information about your practice and services. You will want to include an offer for the reader to register for an Email Newsletter that will keep them informed of important upcoming events, the latest news on health care and your practice.

A newsletter helps you generate trust, develops brand recognition, and builds future business. Remember to always ask for their first name when they register for your newsletter, this allows you to personalize each newsletter. Provide quality and your readers will thank you and stay with you for years to come.

The point is that news releases inform interested readers of what is going on with your office. Promoting your practice with the use of press releases and Email newsletters is an effective method to increase exposure and gain future patients.

 Dr. David K. Enders is an entrepreneur, author, writer, business consultant and coach. After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet you’re not in business. In his search to learn Internet Marketing Dr. Enders spent years learning the ins and outs of marketing online. Dr. Enders now helps others to take tangible action to get the right results to save time and money in business. He encourages people to think in ways that are constructive to improving their lives.

Comments

[claire]

Thanks for you article. Brief is good for writing and for the person who wants the information. This is the less is more effect. No need for a lengthy post/read unless the info is so interesting you want to search out more.

[Angela James]

Marketing of your business

David,
Press releases are something that have been around a long time but they are rarely mentioned in marketing online.

In your article you are very much to the point of how to create a PR. Not only for your local newspaper but online as well. When marketing a business it is best to incorporate many marketing tools to get the word out and Press releases can be very powerful if one follows your advice.