Marketing Your Office on Social Networking Sites

You want your office to be easily found by your patients and prospective patients. While looking for different places where you can use your online marketing skills, you will want to check out some of the social networking sites. These are sites where people are spending a great amount of time, communicating with friends and making new friends, as well as commenting on the latest news events.

 Think of them as an online cocktail party.

Another way to look at social networking is like this, if your office wasn’t online you would need to find exposure some other way. You would want to have as many people as possible see whatever form of publicity you were using.

Now think of social networking as being like an online mall.

 If you were going to advertise your office at the local mall you would expect that people working at the mall would see your ad. Also the mall customers would see your ads, as well as those who were just "hanging around" socializing. This is exactly what a social networking site is – your online mall ad.

There are two ways of "advertising "on these social sites.

First you could just run some advertising on the site or sites of your choice. Review the various sites that you feel would be most compatible to your particular practice and place some ads. You would want to do some research to determine exactly which sites would be most advantageous to place ads on.

The second way would be for you or one of your staff could start socializing on relevant sites. Making comments and responding to others comments (that’s why they are called social sites – people socializing online, just like they do off line).

One way to start is to pick a site and then start a conversation by asking a question. Let’s say you are a nurse practitioner, you may ask the question: Would you take your child to a nurse practitioner? Be sure to reply to all who make comments, pro or con, and then lead the conversation to why you chose to become a nurse practitioner and how you can help people with many various health issues.

With each comment place a link to your website, inviting people to visit your site to learn more.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.