Think of them as an online cocktail party.

Another way to look at social networking is like this, if your office wasn’t online you would need to find exposure some other way. You would want to have as many people as possible see whatever form of publicity you were using.

Now think of social networking as being like an online mall.

 If you were going to advertise your office at the local mall you would expect that people working at the mall would see your ad. Also the mall customers would see your ads, as well as those who were just "hanging around" socializing. This is exactly what a social networking site is – your online mall ad.

There are two ways of "advertising "on these social sites.

First you could just run some advertising on the site or sites of your choice. Review the various sites that you feel would be most compatible to your particular practice and place some ads. You would want to do some research to determine exactly which sites would be most advantageous to place ads on.

The second way would be for you or one of your staff could start socializing on relevant sites. Making comments and responding to others comments (that’s why they are called social sites – people socializing online, just like they do off line).

One way to start is to pick a site and then start a conversation by asking a question. Let’s say you are a nurse practitioner, you may ask the question: Would you take your child to a nurse practitioner? Be sure to reply to all who make comments, pro or con, and then lead the conversation to why you chose to become a nurse practitioner and how you can help people with many various health issues.

With each comment place a link to your website, inviting people to visit your site to learn more.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.

Farrah began her journey with cancer with the attitude that she wanted to help others with her illness being video and used the television network to share her healthcare and treatments she received. She called her it her own "private war"

The two-hour Farrah's Story was a kind of home-movie diary of Farrah Fawcett's life covering roughly the past two years of living with cancer. Much of the time, the camera was handled by her friend Alana Stewart, sometimes by Fawcett herself; some sequences -- interviews with Ryan O'Neal, as well as a few of her doctors -- looked as though they were filmed in a TV studio.

It all cohered as a long, sad story that was sometimes almost unbearable, sometimes fascinating. Farrah used the power of networking to bring healthcare in full view of the ones that have loved her for so many years. She used that platform to share her one last performance that would be remembered as brave and bold.

What courage it took to bring out your hardest moments for the world to see. That is a true hero. Farrah's story draws 9 million viewers through social and network marketing. Twitter has 13 pages of RIP for Farrah and that is only the beginning. Network marketing is a powerful tool to get information and content out to the world wide web in the shortest period of time.

Facebook is where is I learned about Farrah's death. Not the TV or radio. Network / Social marketing is the new movement in communication. When you finish reading this story join the network marketing venue and Digg this article for others to find.

Learn about Internet network marketing and social network sites

-------------------------------

Angela Brooks is a Renegade Professional and Super Guide. She has learned Attraction Marketing with The Renegade Network Marketer since July 2008. Online Attraction Marketing has been a breath of fresh air after years of cold calling, return calling with poor results. Angela knows the effort it takes to juggle your passion around full time night job, 2 busy boys and life. It is exhilarating to develop strength and skill set within you that is brand new with Attraction Marketing

A recent Forrester’s survey found that 53% of marketers are increasing their social media marketing budgets. A Nielsen survey recently found that 67% of all internet users were logging on to social networks and blogging sites. This offers health professionals an inexpensive marketing opportunity to benefit from online word-of-mouth marketing.

Another recent study indicated that 80% of the time decision makers (patients) found the vendor (doctor) rather than vice versa. Patients are searching online, not only to find a health practitioner, but to research health issues and treatment options.

It is no longer true that it’s who you know that counts; rather it’s who knows you that counts. If you want to apply this concept to your social marketing you need to be found where your patients are looking online.

You can multiply your marketing results by discovering your patients "watering hole". Where do your patients hang out online? Most likely it is on Twitter, Facebook or on a specific health related blog or forum.

Learn to think like your patients and then develop your value proposition that appeals, on an emotional level, to your patient’s needs and desires. Next you need to determine how to present your message to have the greatest impact.

You may ask your patients what blogs and or forums they visit most often. Maybe having your patients take a short survey to gather this information would be of benefit. You then want to start visiting these blogs and forums to post value based content on them regularly. This allows you to connect with potential patients in the early stages of the "buying process" and provide your relevant value based message.

This technique results in improved social media marketing results.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.

Medical companies (Humana), internationally known clinics (Mayo) as well as individual health practitioners have found a way to engage their customers / patients and build good will with Twitter.

Twitter is a free social networking site, frequently described as a micro-blog. Users can send and receive other user’s posts known as “tweets” (text based messages up to 140 characters in length). It is the third most used social network and the fastest growing social site with a current growth rate of 1382%.

Healthy Conversations

Five tips on using Twitter for customer / patient relations;

1. Be yourself, authentic
2. Be active, engage in the conversation
3. Respond quickly to direct messages
4. Always keep your conversations around your brand
5. Use Twitter as your customer / patient service platform

What to Tweet

First you will want to set up a schedule and designate someone to be in charge of tweets. I would recommend that you post to twitter 3 to 6 times a day. Each tweet should only take a minute or two to complete.

The content of your tweets should always be informational and of value to your customers / patients who are following you. As an example: if you are a pediatrician – to promote exercise for children you could tweet “An Active Child is a Happy and Healthy Child”. You could also tweet “today is well baby clinic day”.

You can use Twitter as a means of communication with your customers / patients special events or activities. If you are a Health Insurance company you could tweet something like “lose weight and receive special discount on your policy” or “It’s the New Year, Remember Your Deductible”.

If you have a website, which you should, I would post my web link 2 or 3 times a week. You could post “online appointments at www-YourSites-dot-com” or “call 000-00-0000 to make your appointment today”

You want your tweets to be helpful, informative and of value to your customers / patients.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.