Article Marketing: Promoting Your Practice Online

 A very effective and inexpensive method of promoting your office on the internet is with article marketing, also known as article promotion. This is a great way to get organic (natural) visitors to your office website.

 The first item on your article agenda for you to decide if you are going to write your articles yourself, or have one of your staff write the articles. Your other option is to hire a copywriter to write your articles.

Your goal should be to have a minimum of 30 well written articles.

Whether you chose to write the articles yourself or hire a copywriter, you will need to create a general outline for your articles. If you decide to hire a copywriter he or she will need to know the subject matter, as well as keywords and other essential components of your articles.

1. Subject Matter: What will the content of your article be about? If you have a specialty such as OB-GYN you will want relevant content. You may want to have articles on such subjects as treatment of yeast infections, breast self examination, or infertility, just to give a few examples.

2. Keywords: What will your prospective visitor enter in the search engine (google) to find you? You will want a keyword phrase that is frequently used, but does not have high competition. Let’s look at yeast infections; that phrase has 2,860,000 search results on google. If you use yeast infection facts, it has 400,000 search results and "yeast infection facts" with quotation marks has 160,000 search results. It is a lot easier to compete against the 160,000 than it is to compete against 2,800,000.

3. Headlines: You need to have an attention grabbing headline that also includes your keyword phrase. Again using yeast infection as an example, your headline could look something like this: Yeast Infection Facts: What You Don’t Know Can Hurt You.

If you learn nothing else about article marketing, remember that the headline is the most important feature of your article.

Most readers just glance at the headline before deciding to read the article or not. If the headline doesn’t grab their attention they will move on to the next article and never read yours.

4. Article Content: Once you have your reader’s attention you need to keep it. Your article should be interesting, informative and not too technical. Use your keyword phrase several times, especially in the first and last paragraphs. A good general rule to follow is to use your keyword once per 100 words.

5. Authors Resource Box: You will want to use the resource box as more than a practice biography. You will want your reader to take some kind of action. The reader can either take action by requesting more information; opt-in an e-newsletter, or by contacting your office for an appointment.

Article marketing is an excellent technique for promoting your office and getting your practice online. Articles with good content and keyword placement will make you the expert in your field in the public’s eye. Whether you have a large practice or are just beginning, you could find article promotion to be one of the finest online marketing solutions for your office.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.

Thoughts on Healthcare Marketing

By Angela Brooks

Everybody seems to have their own thoughts on healthcare marketing, how it should be done, how often advertisements should be placed, what marketing works and which methods do not etc.

Healthcare marketing is an almost unfamiliar term and the main reason being that it is a relatively new term and idea. Marketing for small, medium and large enterprises has been on the continuum for many decades, but whenever one wanted to find a medical doctor or a psychologist, the yellow pages were the main resource.

Healthcare Industry Competition

The healthcare industry has become a widely competitive market and with all the various resources available to the public, one needs to advertise in order to be well known, or maybe even just to mark your place on the map.

So what are my thoughts on healthcare marketing? Well the first thing that comes to mind is of course advertising! The world of advertisements has taken us by storm, whether you are reading your newspaper or paging through a magazine, or even visiting an Internet site you are bound to come across at least several ads.

One misconception that many people have regarding advertisements is that the more they place, the better, this could not be farther from the truth. The trick is to place your advertisements smartly and at a regular pace, so for example, instead of placed several advertisements in varying newspapers and magazines you should select your target audience and place singular advertisements in two or three of the newspapers and magazines on a repetitive basis.

Use Emotional Advertising

People respond to that which they are familiar with, not the brightest colored advertisement with bold lettering.

Emotion within your advertisements is essential when brainstorming thoughts on healthcare marketing. Not only must your advertisement reach the eyes of your target market, it must also reach their inner core. Your services may be a necessity for the community, but within the same token, why would people choose your services above that of other healthcare professionals?

My thoughts on healthcare marketing relate to the inner being of your target market, when they read your advertisement it must touch and inspire them from within, making them want to pick up the phone to make an appointment. Whether you have minimal budget or can afford a large expense, your wording and advertisement image will be what eventually sells your services to the customer.

If you are struggling with thoughts on healthcare marketing, and how you can make it as successful as possible then you should consider looking at the advertising campaigns of your health insurance. Their advertising strategies may possibly be able to be reinvented into your own marketing campaigns and if their target audience is the same as yours, successful marketing is bound to occur.

Brainstorming thoughts on healthcare marketing should therefore not take days of your time; all it takes is just a little intelligence and knowing where to look for the answers.

------------------------------------------

Angela Brooks is a Renegade Professional and Super Guide. She has learned Attraction Marketing with The Renegade Network Marketer since July 2008. Online Attraction Marketing has been a breath of fresh air after years of cold calling, return calling with poor results. Angela knows the effort it takes to juggle your passion around full time night job, 2 busy boys and life. It is exhilarating to develop strength and skill set within you that is brand new with Attraction Marketing.
                 

Promoting Your Health Care Practice Online

By Dr.David Enders

When someone is looking for a health care practitioner, the majority of people will search the Internet to find a health provider near them. The important question is: Will they find your office?

Health Care Websites

A medical website is quite different than a website for a plumber, lawn care service, or auto dealer. Not only must a medical website show professionalism and credibility, but it must also project an image of compassion.

Medical Office Video

Seeing is Believing. When a potential patient sees the doctor, nurse, or therapist actually interacting with patients, performing procedures or talking with patients, it creates a very positive effect. Video makes an emotional connection with the prospective patient.

A medical practice video on the Internet is not only very affordable, but can be seen by thousands of people. Many online videos become “viral” and spread quickly on the Internet.

A Health Blog

If you don’t already have a blog for your practice, you should start one immediately. A blog that is centered to your specialty and regularly updates is one of the best ways to reach out to current and prospective patients.

When people search for information on a specific health condition, they can read about it in your blog. By providing value and helping people understand their health condition, you automatically become the authority to them.

With your blog, all a person has to do is click on a link and e-mail you for more information, or to make an appointment.

Social Media Marketing

By participating in social marketing (Twitter, Facebook, LinkedIn, Etc.) you help to brand yourself and your practice, creating more visibility on the Internet. Social media marketing should form an integral part of your Internet Marketing campaigns.

Other forms of online networking include answering questions online, engaging in dialogue on discussion forums, and online directories.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.