Article Marketing: Promoting Your Practice Online

 A very effective and inexpensive method of promoting your office on the internet is with article marketing, also known as article promotion. This is a great way to get organic (natural) visitors to your office website.

 The first item on your article agenda for you to decide if you are going to write your articles yourself, or have one of your staff write the articles. Your other option is to hire a copywriter to write your articles.

Your goal should be to have a minimum of 30 well written articles.

Whether you chose to write the articles yourself or hire a copywriter, you will need to create a general outline for your articles. If you decide to hire a copywriter he or she will need to know the subject matter, as well as keywords and other essential components of your articles.

1. Subject Matter: What will the content of your article be about? If you have a specialty such as OB-GYN you will want relevant content. You may want to have articles on such subjects as treatment of yeast infections, breast self examination, or infertility, just to give a few examples.

2. Keywords: What will your prospective visitor enter in the search engine (google) to find you? You will want a keyword phrase that is frequently used, but does not have high competition. Let’s look at yeast infections; that phrase has 2,860,000 search results on google. If you use yeast infection facts, it has 400,000 search results and "yeast infection facts" with quotation marks has 160,000 search results. It is a lot easier to compete against the 160,000 than it is to compete against 2,800,000.

3. Headlines: You need to have an attention grabbing headline that also includes your keyword phrase. Again using yeast infection as an example, your headline could look something like this: Yeast Infection Facts: What You Don’t Know Can Hurt You.

If you learn nothing else about article marketing, remember that the headline is the most important feature of your article.

Most readers just glance at the headline before deciding to read the article or not. If the headline doesn’t grab their attention they will move on to the next article and never read yours.

4. Article Content: Once you have your reader’s attention you need to keep it. Your article should be interesting, informative and not too technical. Use your keyword phrase several times, especially in the first and last paragraphs. A good general rule to follow is to use your keyword once per 100 words.

5. Authors Resource Box: You will want to use the resource box as more than a practice biography. You will want your reader to take some kind of action. The reader can either take action by requesting more information; opt-in an e-newsletter, or by contacting your office for an appointment.

Article marketing is an excellent technique for promoting your office and getting your practice online. Articles with good content and keyword placement will make you the expert in your field in the public’s eye. Whether you have a large practice or are just beginning, you could find article promotion to be one of the finest online marketing solutions for your office.

After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.

Comments

[Pat Campbell]

Organic Visitors

Quite interesting, Dr. Enders to realize that a traditional business like a Professional Health practice can use the educational power of article marketing to enhance their businesses.

This would certainly broaden the loyalty of the Practice's client base, but also draw new clients.

[LeeAnn McVey]

Dr. Enders brings up a very valid point regarding your headline! You really need to use this as your springboard to convince your reader that they want to read your article.

A good example I can offer is one I had done a while back for a friend and sending out their weekend specials for their restaurant. We decided to test the Headline theory. One email blast went out that simply read, "Via Roma Weekend Specials." The other went out but we changed the headline to read "Via Roma Is Calling It Quits". (They were discontinuing a certain wine they had always carried!) Believe it or not, 80% of the group opened the 2nd email vs. 20% for the first email.

So it does pay to not only write an article that provides value but to grab your reader's attention so they WANT to read that article.

[Dotty]

I always tell my customers that! If they are going to spend the time creating a Newsletter, why not use the articles to drive traffic to the website? This makes the effort of creating a newsletter to stay in front of your existing customers really worth it. It just makes great business sense.

[Donna Wells]

David,

Article marketing is essential to your online office. Your definitely right when you speak upon this... And also, you make some very valid points when you speak about article marketing. Especially, when you spoke about "Headline". If you don't have an enticing headline, you may loose your reader forever. But, if the headline is right on target, you will have that reader for years to come.

Thanks for a great article, David

Donna Wells