As a network marketing distributor looking to begin marketing your business online, one of the first tools that you will need is an autoresponder. An autoresponder is a program that allows you to automatically send out emails to a group of people.

One of the common sayings in the network marketing industry is “the fortune is in the follow-up.” With email marketing and a reliable autoresponder you have the ability to automatically set up your email marketing to your prospects on a regular basis. This allows you to keep in touch with your prospects without having to call each one individually.

Two common tools for this are I-Contact and Oprius. Let’s take a look at these two tools and see which one is best for network marketing distributors.

The Benefits of I-Contact for Building a Network Marketing Business Opportunity

I-Contact is an email marketing and surveying software. As a distributor you would use it to communicate by email to a list of prospects that you have generated online. When you begin to market your business using internet network marketing, you will need to drive your prospects to some type of lead capture page.

I-Contact provides an incredible bargain for network marketing distributors on a budget. With a price of only $9.95 a month, it is priced lower than many of the other competing autoresponders on the market.

I-Contact has some very useful features that you will find handy as you build your home business online. For instance, it gives you the ability to track open rates and clickthroughs.

What this means is that if you send out an email to your list you can see how many of those prospects opened up your email. In addition, if you have a link in the email you can see how many of those prospects clicked on the link.

The Power of Oprius to Manage your Prospects for Your Network Marketing Home Business

Oprius is a sales contact management software. In addition to just sending out emails, it includes a number of different modules designed to help with the management of prospects.

Every contact that gets loaded into the Oprius system gets a contact management screen. On this screen you can track appointments, tasks and calls. If you are on the phone with a prospect, you can type notes of your conversation right in to the Oprius system.

Oprius has a relationship manager module where you can literally design your sales funnel and contact management plan. You can set it up so that the system reminds you to make phone calls. You can even have the system automatically send out emails on your behalf after a certain amount of time.

Another very powerful feature of the Oprius system is the ability to create instant lead capture pages. This is very useful particularly if you are relatively new to internet network marketing.

The system allows you to create a lead capture web page using pre-designed formats without any programming skills required. All you have to do is pick your format and decide what you want the page to say. It does all of this for only $14.99 a month.

I-Contact vs Oprius – Which One Is Better?

Oprius is the more complete tool for a busy internet network marketer. In addition to the autoresponder functionality it gives you everything you need to manage the entire prospecting cycle for each prospect you generate online.

However, if the ability to do surveys is important to you, you should go with I-Contact as Oprius doesn’t have this feature. In addition, I-Contact has far superior relationships with most of the ISPs so more of your emails will typically get delivered compared to Oprius.

Regardless of which tool you decide to use, it is imperative to have some type of autoresponder software for your email marketing if you want to build a successful internet network marketing business online.

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