Free Video Editing Software for Video Marketers

If You Are Marketing Online, You Need to Add Video to Your Marketing Strategy

If you have done any research at all into internet marketing, you have probably seen it written more than once that you should include video in your overall marketing strategy.  Online videos are very popular right now with the search engines, because they are very popular with the people who use the search engines (makes sense, right?).  SEO trends favor video marketing, so everything you've read advising you to add video to your marketing strategy is right. 

If you plan on using video marketing, then you will need to use video production software, or video editing software, to create a professional looking video.  But you may be wondering if it is expensive to do.  The good news is, it doesn't have to be.  For example, you may not know it, but you probably have some pretty decent video production software on your computer already, and its completely free.

Free Video Editing Software that Doesn't Suck

If you are using Windows XP or Windows Vista, then you more than likely will have Windows Movie Maker in your program list.  I know what you're thinking.  If it's free, it can't be worth a darn.  While it's true that Movie Maker doesn't give you the kind of advanced editing features that programs like Adobe Premier or Camtasia Studio do, if you are just getting started with video production, the simplicity of this free video editing program is a great first step.

You can import video clips from your Flip camera or other digital video camera, edit them in an on-screen timeline, add effects and transitions, insert titles, credits and captions, and publish your videos in a format which will play on YouTube and other video sharing sites.  Trust me; if you take the time to do even these basic steps with your video, you will be leaps and bounds ahead of most video marketers out there.  Many don't even know how to cut out the beginning of the video where they are walking back within camera shot after starting the recording process.  You will not be one of those people.

Learn to use Windows Movie Maker for your Online Video Marketing

Learning how to use Windows Movie Maker can be almost as easy as getting the software itself.  Below is a sample clip from a training video contained in the back office of Renegade Professional.  The rest of the training will teach you other ways to get the most out of Windows Movie Maker for your online video marketing needs. 

An excerpt from an online video training course for Windows Movie Maker

If you watch the entire training video you will learn these important lessons, and more:

• How to import your videos into Windows Movie Maker
• How to edit your videos using the timeline
• How to add professional-looking production features like transitions
• How to add titles and credits to your videos
• How to publish your videos to your own website or to YouTube.

Using Windows Movie Maker can be a great way to learn the basics of video production.  Before you know it, you will be making your own videos and posting them online for your video marketing, and your internet marketing results will increase dramatically.

To access more training for video and internet marketing, the starting point is Renegade University, this is the portal to hours of 24/7 archived audio/visual training at Renegade Professional.

Lane Romero-Reiss is an internet network marketing coach and trainer. He is also a member of the Renegade Professional Super Guides. Lane can help guide you through the often confusing terrain of trying to build your business online. He specializes in media marketing, social marketing, and business building for health and wellness professionals.

Lane is very enthusiastically developing a new business model based on the principles of attraction marketing, collaboration, and the consultative approach. The business is named Renegade Referrals, and the feedback on the concept within the internet network marketing community has been overwhelmingly positive.