Internet Video Marketing Tools

ZoomIt - Zoom In Software For Video Presentations

Daniel Mililli — Thu, 16 Jul 2009 06:53:29 +0000

ZoomIT is a free screen zoom tool that has many features that can help you create a professional video or use it during a live webinar. The tool has many features that are useful for video marketing projects. You can draw, and type on your screen as well. You can use this tool in combination to zoom in with Camstudio, a free screen capture tool. In this article we will discuss the various features of ZoomIT along with some ways to use these in your videos and presentations.

Is Open Video Good for Internet Video Marketing?

Lane Romero-Reiss — Thu, 16 Jul 2009 05:06:13 +0000

Mozilla Firefox version 3.5 was recently released to the public in its beta form. There are many great new features packaged with this download, including support of the new HTML 5 format. Due to my strong interest in internet video marketing, though, I was particularly intrigued with the native support of open video in Firefox 3.5. The main question is, will open video be a good thing for the internet video marketer, and, if so, when?

How to Add Marketing Links to Your Online Video Clips

Lane Romero-Reiss — Sat, 23 May 2009 04:19:41 +0000

A Comparison of Two Methods to Add Clickable Links to Your Online Video: LinkedTube and Camtasia Studio

If you have ever created and embedded video on a website, blog or forum you have almost surely added marketing hyperlinks somewhere on the page near the video. Link marketing, also known as hypertext or hyperlink marketing, can be a very effective way to guide the viewer through your internet marketing funnel. When they click on the link, they are directed to the location you have set in the link code.

Unfortunately, people will sometimes read the text link before watching your video, and make a snap decision about your intentions. Other people will watch the video and then completely miss your link, which is outside their focal point. The ideal solution is to put the link right in your video, so the viewer can clearly see where you would like them to go next.

Until recently, only programmers who knew how to use flash could achieve this. Advancements in technology have leveled the playing field, and now you can add your own links to your video with ease. I will share two different options for you, Camtasia Studio and LinkedTube. There are pros and cons of using each, and I will cover them for you.