How to Add Marketing Links to Your Online Video Clips
Friday, May 22, 2009 at 09:19PM A Comparison of Two Methods to Add Clickable Links to Your Online Video: LinkedTube and Camtasia Studio
If you have ever created and embedded video on a website, blog or forum you have almost surely added marketing hyperlinks somewhere on the page near the video. Link marketing, also known as hypertext or hyperlink marketing, can be a very effective way to guide the viewer through your internet marketing funnel. When they click on the link, they are directed to the location you have set in the link code.
Unfortunately, people will sometimes read the text link before watching your video, and make a snap decision about your intentions. Other people will watch the video and then completely miss your link, which is outside their focal point. The ideal solution is to put the link right in your video, so the viewer can clearly see where you would like them to go next.
Until recently, only programmers who knew how to use flash could achieve this. Advancements in technology have leveled the playing field, and now you can add your own links to your video with ease. I will share two different options for you, Camtasia Studio and LinkedTube. There are pros and cons of using each, and I will cover them for you.