The Kim Klaver Customer First Network Marketing Philosophy

Kim Klaver is an industry trainer for the network marketing industry. Her claim to fame is that she built one of the fastest growing organizations in the history of National Safety Associates (NSA). The company is also known as Juice Plus, which is their premiere product.

Kim Klaver has a unique system that she teaches which runs contrary to a lot of today's network marketing training. She teaches distributors how to make a significant income in network marketing simply by marketing the product.

Kim Klaver Commits Network Marketing Blasphemy?

Most leaders in this industry teach that you should focus on recruiting distributors into the business opportunity. They teach that there is no need to focus on trying to sign people up specifically for the product.

The problem with this approach, Klaver says, is that the majority of the people who purchase the products from network marketing companies simply remain customers. They never build a big business and yet they are acquired by leading with the opportunity.

Since most people will never build a big business anyway, Kim Klaver advocates that distributors should focus on leading with what most people are going to end up doing anyway and that is becoming a customer of the products or services your company provides.

If My Network Marketing Company Truly Offers The Best Product Why Can’t I Sell It?

One of Kim Klaver’s products is a book she authored available in both physical format as well as in electronic book format. The title of the book is If My Product’s So Great How Come I Can’t Sell It? In it, she teaches her product first approach.

Why does she advocate leading with the product? She equates this philosophy to the experiences that most consumers engage in when purchasing products and services from traditional companies.

One example she loves to give is as follows. If when you called your cable television provider they had told you that you needed to sell the service in order to buy it, would you have purchased cable from that company?

Leading with the opportunity, according to Kim Klaver is the same as offering consumers the opportunity to sell the items they are only interested in buying. It is because of this philosophy most network marketing distributors struggle and don’t last long enough to attract the business builders to their downlines.

Forget Your Network Marketing Prospect’s Hot Button!

The other significant philosophy change that Kim Klaver teaches is that you should focus on YOUR hot button not your customer’s hot button. Many network marketing leaders teach that you need to find your customer’s hot button and market to it.

The problem with that approach is that you aren’t necessarily going to be passionate about “their” hot button. You are going to be passionate about “your” hot button. Passion sells, therefore it’s better to lead with your hot button instead of theirs.

Kim Klaver’s company, Banana Marketing, offers many training resources designed to help network marketing distributors transform their business using Klaver’s philosophy.

Can this approach work with internet network marketing? Absolutely! When you are marketing your network marketing business online you always have the option to lead with the opportunity or lead with the product.

Even if you are using an attraction marketing model with a funded proposal this can work for you. You will just have to make sure your information product is more geared towards product prospects as opposed to opportunity prospects.

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.