Michael Gerber – Building the Business Format Franchise in Network Marketing

 By Mike Klingler

In The E Myth Revisited by best selling author Michael Gerber, he writes about why most small businesses don’t work and what to do about it.

The major premise of the book is that most small businesses assume that the skills necessary to do a task on the job are the same skills necessary to run a business based on providing that task for clients and customers.

Many entrepreneurs fall victim to the E Myth not only in traditional small businesses but in network marketing as well. Many distributors believe that the skills and knowledge gained from their career automatically assume success in network marketing.

How Do Network Marketing Distributors Overcome The E Myth?

The key to overcoming the E Myth not only in traditional business but in network marketing as well is to apply a saying we probably all have heard before at one time or another in this industry. That saying is “treat it like a business.”

The key to treating your business like a business is to apply a simple system that Michael Gerber teaches in his books and supporting material. That concept is to apply a concept known simply as The Business Format Franchise.

The Business Format Franchise is based on the concept that is used by most franchise operations in the world today. What is a business franchise? A franchise is a business in which a prospective business owner can buy the rights to market that business’s products and services locally.

This person, known as the franchisee gets access to the company’s proven systems of success, its training and its product line. They can in turn run that company’s business locally and enjoy a share of the profits produced by his or her local franchise.

In running a business using the business format franchise, Michael Gerber teaches that you should run your business in a manner in which you could easily sell and walk away from your business and it would still have value without you.

The Number One Question Every Distributor In Network Marketing Needs To Ask Themself…

This is an excellent approach to take when building your network marketing business. Ask yourself “if I stopped building my downline today, how much money would I make?” Are you happy with that number?

Those of us who follow the internet network marketing approach take this one step further. We encourage you to ask yourself this question. “If nobody ever became a customer of my primary opportunity again for myself and everyone in my downline, how much money would I make?” Are you happy with that number?

Even some of the most successful leaders in this industry, individuals that earn a multiple six figure income annually would not like the answer to that question. They know that if they stopped building and their team stopped building, their income would stop.

How to Create A Network Marketing Business with Stand Alone Value

The best way to turn your network marketing business into a business with stand alone value is to build your business using an internet network marketing approach. This creates an income stream that is not dependent upon your primary opportunity.

With a retail product marketed to a target market that is predisposed to getting involved in a network marketing opportunity you now have the ability to create a turn free cashflow system. People visit your website and purchase your products without your involvement and the money comes in whether you do anything or not.

This is the key to developing true financial freedom in network marketing. A freedom that you own and control and that is not dependent upon the success or failure of a particular network marketing company.

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.