Why Leads Generation is More Effective than Hotel Meetings and Home parties

 By Mike Klingler

Why Lead Generation is More Effective than Hotel Meetings and Home Parties for Building Your MLM Business

Lead generation is one way to build your mlm team. Another method is to invite prospects to a hotel meeting or home parties.

Have you ever wondered why people you have recruited into your network marketing business opportunity don’t do anything with it?

Part of that is just the normal nature of network marketing. Some people just aren’t going to do anything to build a business no matter what you do.

However, another factor is the way you bring them into the business.

If you bring a lot of people into the business using hotel meetings and home parties, that might be one of the reasons a lot of people you recruit don’t do anything.

Here’s the challenge with hotel meetings and home parties. They work in terms of getting the person in. The challenge though is that they don’t work in terms of getting the RIGHT person in.

What do I mean?

When the Party’s Over; Buyer’s Remorse Sets In

Hotel meetings and home parties can be very convincing environments for people to sign up to do the business. The speaker leading the meeting is likely very charismatic and very convincing. As a result, if you get prospects to the meetings there is a very good chance that they will sign up.

However, what happens when you try to call them the next day and they are nowhere to be found?

It’s called “buyers remorse” and it happens all of the time whenever anyone signs up to do something in a high pressure situation.

Hotel Meetings and Home Parties Are Hard Work!

Another challenge with hotel meetings and home parties is the amount of work involved to get someone out to a meeting. You typically have to invite at least 4 people to the meeting to get one who will show up.

Why is that?

It’s because in most cases you aren’t talking to the right prospect. The right prospect is someone who is actively looking for a business opportunity. Someone who has the financial resources to invest in a business opportunity. Someone who has the time necessary to invest in a business opportunity.

Where are you getting these prospects that you are inviting to the hotel meeting or home party?

Are these people who contacted you about the network marketing business opportunity? In most cases you contacted them.

Because you contacted them, the posture is in their ball court because you are the one trying to recruit them. They aren’t the one going after you. That’s why it takes so many invites just to get someone to show up.

Lead Generation Systems Do the Hard Work for You

If you are using lead generation, you are significantly less likely to have to deal with these same challenges. This is because you have a system in place that is actively doing the prospecting for you.

Your system draws the prospect in, using targeted content designed by you or someone you hire, to draw the prospect into your marketing funnel. Your system follows up with the prospect automatically to warm the prospect up to your marketing message.

Your system can even present the offer for you or get the prospect to call you. Even if you decide to call them, the system makes the prospect a much warmer prospect to talk to.

A lead generation system is going to make prospecting a lot easier. This is because you are going to be dealing with prospects that actually WANT to start a home business or check out the products your company offers.

How Do You Set Up a Lead Generation System?

Marketing Merge offers step by step tutorials that teach you exactly what you need to do from A to Z to get your marketing system up and running. With it, you will be able to start generating your own leads quickly and easily.

Even if you still decide to use hotel meetings and home parties, you will have a much higher show up rate, a much higher sign up rate and a much higher retention rate.

That is because the people you prospect using your lead generation system will already be pre-qualified and more serious prospects than any other type of prospect you could invite to a hotel meeting or home party.

So take advantage of the Marketing Merge system and start generating quality leads for your network marketing business today.