Your Network Marketing Company Replicated Web Site vs. A Lead Capture Page

How do you stand out from the crowd?

There are a number of distributors in network marketing that spend an incredible amount of time and effort on building up their network of content to promote their business.

However much of their effort is wasted simply because they send all of the traffic to their network marketing company replicated web site instead of their very own lead capture page.

There are a number of reasons why you need your own lead capture page and why you should NEVER send prospects to a network marketing company replicated web site until they have at least become a lead in your database.

Reason #1 – Network Marketing Company Web Sites Don’t Convert Well

Most network marketing companies have no idea what they are doing when it comes to building a web site that converts well. The web site has all types of information that the prospect could care less about.

Many network marketing companies don't yet understand the important role attraction marketing plays in offering value from the prospect's point of view.

Generate LeadsWhat’s worse, most of these types of web sites don’t have many of the most important elements to good conversion, like a strong benefit rich headline and most importantly, an opt in option.

In contrast a good lead capture page is designed with one purpose and only one purpose in mind. That is to get the prospect to provide you with their name, email address and other information, if you ask for it. By generating your own leads, you have already built some of the trust necessary to get the person to want to give you their contact information. Then you will be able to further develop the relationship by providing your contact list with constant value.

Reason #2 – Network Marketing Business Opportunity Web Sites Aren’t Unique

Network marketing business opportunity web sites aren’t unique. Therefore it makes them almost impossible to get them ranked high in the search engines.

Google has a duplicated content penalty. What this means is if Google comes across a web page that has the same exact content as another page, it picks ONE page to show in the search results and ignores the rest.

What this means is unless you are one of the first distributors to heavily focus on getting your web site listed in the search engines, much of your efforts will be wasted because your web site will never get ranked.

Your lead capture page, particularly if you are creating it from scratch, is a unique page with its own content. This makes it much easier to get it ranked in the search engines.

Reason #3 – Network Marketing Opportunity Web Sites Cannot Be Tested & Tracked

One of the most important steps you can take to improve your internet network marketing efforts is to test and track your results.

When you use a network marketing opportunity web site, there is really no way for you to test and track your results.

The network marketing company controls the web page. Typically you cannot make any edits to it. You certainly cannot install script on the back end so that you can see where your traffic is coming from.

When you control your own opt in page you can install scripts and software that will allow you to test and track your results.

Some software even allows you to display different headlines or different content so that you can see which one performs the best.

Keep in mind with some network marketing companies you have no choice but to use their replicated web site if you are going to be marketing using their company name.

Therefore if you are going to use a lead capture web site, make sure you use it to market something separate from your company name that will eventually lead the prospect to your company web site.

Otherwise you could find yourself in violation of your network marketing company guidelines.

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.

MLM Network Marketing Compensation Plans

Compensation in Network Marketing

Are you gifted with the ability to sell?  When you are at a party, do you typically butterfly from person to person spreading the latest news and information?  Are people naturally attracted to you, and do you enjoy personally being engaged in conversation?  If you are, then you may be a great product evangelist.  Somebody who, once they find something that’s the greatest thing since sliced bread, can’t wait to share it with the world.  

Or are you more of an organizational type?  Could you wrap yourself around a complex spreadsheet of numbers, graphs, pie charts and other types of information that others think are a waste of time.  Do you like to build people, organizations and really enjoy seeing other people becoming successful?  If you are, then you may be the dream builder, the person who really makes an organization out shine any other group in sales and productivity.

Maybe your somewhere in the middle, you can do a little of both.  In any event, compensation from Network Marketing varies, and there may be some benefits to picking one compensation plan over the other in terms of what your goals are.  If you just want to sell product then you don’t want to be involved with a comp plan that leans towards building an organization, and if you want to really build an organization then you probably want something that leans towards building a group.  Simple enough, right?

There are currently seven basic compensation plans.  They all get the job done, but each does it a little bit differently than the others.  The information here barely scratches the surface of compensation, so to best understand how you’ll get paid, you should get a detailed explanation from your prospective upline.  

Here are the big seven:
•    Party Plan
•    Stair Step
•    Unigen
•    Unilevel
•    Hybrid Unilevel
•    Matrix
•    Binary

Party Plan:  For a long time, party plans were not considered Network Marketing because they didn’t offer multi level commission payouts.  There was just one level of payment, that going to the salesperson.    But more and more traditional party plans are adopting a multi level commission strategy.  Typically, they are adopting either a stair step or unigen based plan because of their ability to reward the salesperson, the product evangelist.

Stair Step:  Stair step plans offer a pretty straight forward way to get paid.  Basically commissions increase as a person climbs higher in a sales hierarchy.  Level one commission, direct sales, may be 5% of gross sales.  When a new down line is sponsored to fill in directly below, the down line pays a percentage to their up line, say 5%.  So for each stair that is climbed, you can expect to receive a percentage of the sales volume generated on the stairs below you that you sponsored.  Stair step plans also favor product evangelist.

Unigen:  Unigen plans offer a simple split in commissions between the product evangelist and the dream builders.  Unigen pays a straight commission on direct sales volume, and offers a single level commission on down line associates sales volume.  The unigen plan favors the product evangelist, but also adds an income stream for building the business.

Unilevel:  There aren’t many unilevel commission plans out there.  They provide a unified commission for the sales of products for both uplines and downlines, with uplines receiving the same ‘level’ commission for each down line in their organization.  Unilevel commissions spread the wealth pretty evenly among the entire organization.  It’s a simple plan and easy to understand.  But it’s incentives toward ‘stacking’ create problems as organization size increases.  

Hybrid Unilevel:  Hybrid Unilevels, as the name implies, keeps many of the features of the unilevel plan, but adds additional qualifiers to reach the higher levels of compensation.  Its offers the simplicity of the unilevel ‘level’ commission, and does a good job of rewarding the sales force.  But in order to advance to the higher tiers of commissions, increasingly levels of sales volume are required.

Matrix:  The term matrix here is kind of a misnomer.  The plan actually resembles a tree, and the concept of matrix means to set limits on the amounts of down line recruits that can be attached to the first level.  The compensation is typically unilevel based.  The plan places restrictions on the numbers of allowable downlines in the first level, that concept makes sure that the uplines are giving the downlines good levels of support.  A new twist to the matrix plan is allowing you to get sales volume commissions on new recruits if you place the new recruits under the organization of one of your first level downlines.  The matrix plan historically has hindered the growth of organizations, but has evolved to facilitate easier expansion.  

Binary:  Binary plans started out with simplicity as their cornerstone.  Basically, you were responsible for developing only two downlines, and they in turn sponsored two downlines, and so it went.  Commissions are paid in a weekly pool.  If the downlines generated enough of a sales volume, then the distributor gets a share of their commissions.  Considering the plan at the level of one level it seems to make sense.  But as the organization grows, the complexity increases exponentially.  If you are looking to build a business binary plans have some shortcomings.

In each of the above plans, some sort of breakaway threshold is employed.  When a downline recruits enough downlines of their own, that team breaks away from the original sponsorship and takes a new position in the organization.  The original sponsoring upline stills receives some sort of ‘level’ commission from the breakaway, and that percentage varies according to each companies charter.