Effective Internet Marketing for Health Professionals
By Dr.David Enders
Traditional marketing and sales techniques are no longer as effective as they once were. Internet marketing is rapidly becoming the method of choice for advertising your services to the public. However you need to be unique and stand out from your competition.
You need an "Internet Traffic Cop" to direct traffic away from your competitors to your website.
Search Engine Optimization (SEO) is the name applied to all activities performed either directly or indirectly on a website to improve its page ranking with the search engines. There are hundreds of companies offering SEO services, promising to get you top page ranking.
Before using the services of any SEO company consider these 3 facts:
1. No company, no matter how experienced can assure you of page one ranking. This is because the search engines robots algorithms frequently change – in other words the "rules" are always changing.
2. Money is not the primary factor in SEO. The keywords that you are using and the value you are offering are the crucial factors in your page ranking.
3. There is only one search that counts: Google! Eighty percent (80%) of all searches are through Google – it’s the only search engine that counts at this time.
Promotion of health professionals businesses requires a uniquely different approach. Most health professionals websites are not search engine friendly. Search engine robots just look for specific criteria in ranking your website. As mentioned previously, choosing relevant keywords is essential to successful page ranking.
Other factors to an effective Internet Marketing campaign include pay-per-click advertising (PPC) and Email marketing.
Pay-Per-Click Advertising
PPC advertising can be a vital component of your Internet marketing strategy. Short term – instant results – with PPC are possible and offer a way of quickly launching your marketing campaign. Key factors in a PPC campaign are researching potential keywords, text creation, along with an effective lead capture page.
A pay-per-click ad campaign in combination with organic search engine optimization offers a very powerful marketing strategy.
Email Marketing
Email marketing is a very cost effective form of communication. Email marketing can be used by health professionals in several ways:
1. Provide information to your patients and enhance your doctor/patient relationship
2. Excellent technique to acquire new patients or motivate existing patients
3. Position your marketing or product messages
Email marketing allows you to project your message directly to your patients
Effective Internet Marketing is a combination of many factors and a little time spent learning the basics can make the difference between a "no results" campaign and an online marketing success. Whether you plan on out sourcing your Internet marketing or doing it yourself, it is essential that you are in control, and you can only do that if you understand the basics of effective Internet marketing.
;)
After 35 years in practice Dr. Enders closed his Chiropractic Clinic to pursue a career in Network Marketing. He soon realized that if your business is not on the Internet, you're not in business. In his search to learn Internet Marketing Dr. Enders discovered Renegade Professional and the principle of attraction marketing.