Learning SEO and Title Tags
Thursday, July 2, 2009 at 05:33PM by Becky Joubert
What are SEO title tags?
Your Search Engine Optimization or SEO Title Tag is the group of words you choose, to be seen by search engines and people alike, that appear in the very top of your browser on the blue bar. It’s one of those little SEO secrets!
Search engine optimization training on title tags is a very important choice if you expect to rank high in the search engines. Your title tag is at least equally important as your actual title that everyone sees in your text; if not more so. The search engines use your title tags to determine how to rank your websites, and view it as a summary.
Just to explain a little bit more, your SEO title tags are the words that appear as a clickable link in search engine results. And, if you bookmark a site, the title tag appears as the description for that site on your bookmark listing. You can see if you choose words that don’t really reflect your content, that it will affect the “clickability” of your listing in Google.
How to Create Strong SEO Title Tags
Your title tags should contain your specific keywords, or keyword phrases, that you’ve researched before you created your content. Since the number of words that actually appear in the title tag are limited, you’ll want to make sure you include your keywords in the beginning of the title tag.
Along with learning how to build a business with Attraction Marketing, you can study Search Engine Optimization training to fully optimize your website. You can learn how to create your own code if you are using a platform that either allows you to do so, or you want to do so. In the case that you will be implementing your own title tag, the code will look like this: <title>Learning SEO – SEO Title Tags</title>. Whatever text you place between the “title” html code will become your title tag.
Take a look the SEO Title Tag example here. The title tag is at the top in the blue bar. It is different from the title of 
the site and possibly the url of the site, and is a summary of what you'll find at this site; a clear and concise description.
You’ll want to be very concise with your SEO title tag by grouping all the words necessary to get the click by people, and be indexed properly by the search engines. If you were creating your title tag for your brick and mortar business in your area, you’d want to include several keyword phrases that specified your business.
Another SEO Title Tag example:
Dance Studio-Dancing for the Stars| All Levels |Mary’s Studio, Miami FL
Your title tag may read better by the use of dashes, “-“, or vertical bar, “| “so that you can include more information that will help you be found, instead of trying to create a complete sentence out of your keyword phrases.
*The vertical bar is found on the top of the key directly below Backspace, on the top right corner, and actually looks like a broken bar.
Another SEO Secret: if your title tag is being used to describe your site for people doing research or just browsing, then your title tag should be more descriptive. If your site is mainly built for purchasing, then your title tag should contain more terms that describe functions like “buy”, “download”, “view”, etc.
Search Engine Optimization Guide for Title Tags
- Do use “Title case” or capitalize the first letter of your words
- Do use a different and precise title tag on every page
- Do use keywords and phrases that fit your site exactly
- Do place your most important keywords at the beginning of your title tag
- Don’t use more than 65 characters to prevent cut-off words (in Google)
Any search engine optimization guide will show that “great title tags equal high search engine rankings”. If your title tag is concise, and your content is solid and relevant, you will affect your search engine rankings.
Becky Joubert is an Internet Network Marketing coach, known as the Health and Wellness Attraction 
Marketer. Becky is also a Renegade Professional Super Guide; and owes it all the the comprehensive training that Renegade provides. Being a non-technical person, Becky presents technical Internet Marketing techniques in a non-technical manner for all personality types. You don’t have to be a computer whizz to learn this stuff!
After nearly 20 years in Health and Wellness, it was time to bring it all to the Internet. It's worth every minute spent training to build a financial future that you control.
Reader Comments (4)
Good info here. I'm constantly, yet carefully adjusting the Title and keytwords of my web pages to rank better
I work for a Miami SEO company and deal with this issue constantly
I dont understand how this is relevant with squarespace. I am trying them right now on the 14 day trial and everywhere, even here a squarespace site, says use title tags, description tags, etc....but you cant really edit these on squarespace. even looking at the source code this page there is no title or description tag. what gives?
While working at the economical SEO firm http://www.bergstrom-seo.com, I did some research. The more research I did, the more I decided that meta tags and page titles are really important. If you hire an economical SEO firm, make sure that they do this properly. These are used as snippets to describe your website in the SERP pages. They’re also used by search engines to figure out what your website is about. They need to be well written and unique.
Description meta tags are important because Google likes to use the page title and meta description tag in it’s search engines results pages. Note that we say "might" because Google may choose to use a relevant section of your page's visibletext if it does a good job of matching up with a user's query. These tags need to both accurately describe the website, and motivate viewers to click on your search engine results page listing.
If you're looking for a good introduction to SEO guideline that an economical SEO firm can follow, check this one out. http://www.bergstrom-seo.com/resources/google-search-engine-optimization-starter-guide.pdf. It was written by google, and it's really good.