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Thursday
30Jul2009

Search Engine Optimization Tutorial for building an internet presence for YOUR Network Marketing Business - Part 1

By Rachel Henke

Overall Strategy for learning SEO for your Network Marketing Business

Most of us Network Marketers did not get started online to become internet gurus. We just want to learn how to attract prospects for our MLM or Network Marketing business.

Then we discover that to be found online we need to discover the SEO secrets  for learning SEO.  If your main goal is to build your MLM business online then it’s very important for you to keep it as simple as possible.

So how can you do that? In Renegade University you can learn all the basics of creating good content online and how to be found on the internet by your ideal prospect.

You can learn how to set up your marketing so that you brand yourself online and not just your MLM business. This is important and you’ll definitely want to go ahead and learn how to do it.

However if you really want to build your Network Marketing business you need to learn the skills of Internet Network Marketing. If you want to be able to talk to prospects on a daily basis about your Network Marketing Company then the fastest way is to create good content about you, your team and/or your MLM Company.   

Many people get lost online just promoting generic programs. This is not the way to build your MLM business online! You need to take the next steps and learn how to have enough prospects coming through your marketing funnel that can actually have an opportunity to review your MLM also.

Here’s an exercise for you to prepare your overall SEO strategy so that you can be found on the internet as a distributor for your MLM Company, in this lifetime!

1) Write down the main keywords for your MLM opportunity. Brainstorm and really get them all down on paper. You can put down the name of your company, perhaps your team if you are part of a branded team. Don’t forget your country i.e. ‘Jungle Juice UK.’ This is a good example of a ‘long tail keyword’ which means that you can more easily appear on the search engines with it because the competition is less fierce. The odds are that you will come up quicker for ‘Jungle Juice UK’ than for ‘Jungle Juice.’ It’s just common sense but easy to overlook. You might choose a couple of countries that you want to focus on.  Go to Search Engine Optimization Training for more of the basics on Search Engine Optimization Tutorials.

Tip 1:  Don’t try to dominate every country! It is a big job and remember that you need to create good relevant content as part of your campaign to secure these keywords. If you put ‘Jungle Juice Thailand’ but you’ve never been there, have no team members there, don’t speak Thai and have no connections there then it’s probably safe to say that your resources and focus could be better used elsewhere.

Tip 2: Put yourself in the shoes of someone who is at the stage of reviewing your company. They are looking for a good sponsor or team to work with. These are the people you want to get into your funnel. These prospects are hot and are ready to join. The only question is, with who?

2) Use a good keyword search tool and start to check all the keywords that you have come up with. Google provides a good free tool or you can use Freekeywords.wordtracker.com/ These free tools are not as comprehensive as the paid ones but they do the job for learning SEO. Run your keywords through the tool and get an idea of how many people are searching for the keyword. It it’s not showing up at all it may be one to eliminate.

Tip: Do some real live searches on Google and see how many people are using that keyword for paid Paper Click adverts. Check out how many organic (free) listings there are. If there seems to be a lot of activity around that keyword then it is usually worth creating content around, especially if it is a much targeted keyword for your company or opportunity.

3) Decide on the top 3-5 keywords you are going to focus on. Keep a list of these and on the next article we will move on to what type of content you can create to attract the right prospects to you and how to build your internet presence around your Network Marketing business.

Tip: Only build a campaign using your Network Marketing Company name if it is not against your company regulations. If your company has harsh regulations then you will need to build your campaign around a known team brand if you work with an influential leader, or you will need to focus purely on building your own internet presence around your name, and introduce your Network Marketing Business on the back end.

 

Rachel Henke is a home based entrepreneur who uses the internet to leverage her time to build a global network marketing and information business from her home office in the rural British countryside. The internet enables all kinds of people to build multiple streams of income from ANY location. Rachel is passionate about writing, coaching and internet network marketing and has recently written an e-book ‘The 7 Pieces of the Attraction Marketing Puzzle’ which you can download free at her Attraction Marketing (MLM) Training Website. 

 

 

 

 

 

 

 

Reader Comments (1)

SEO is one process that can make or break your business. If done precisely then success is just a step a way.

August 4, 2009 | Unregistered Commenterrobert koraca

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