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Entries in search engine optimization tutorial (8)

Wednesday
05Aug2009

Search Engine Optimization Tutorial for building an internet presence for YOUR Network Marketing Business - Part 4

By Rachel Henke

 

Building Your List and Attracting Hot Prospects for Your MLM Using SEO Secrets

If you’ve been following the Search Engine Optimization Tutorials and taking some action with Renegade University by now you may have started developing your web of content to build an internet presence for you as a leader with your MLM Company.

If you implement some of the ideas I have given you and follow the training in Renegade University you’ll soon be attracting prospects to you for your MLM business.

Take a moment now to get clear on the basics of  Search Engine Optimization Training if you haven’t already done so.

 

Today we’ll cover some ideas on how to bring it all together and build your list of prospects fast so that you can have people reviewing your MLM opportunity information.

1) Make sure your profiles are set up on the main social media sites. My favourites are Facebook, Twitter and YouTube. Include links to your MLM Company blog or capture page so that prospects can opt into your marketing funnel for more information.

 

Facebook and Twitter in particular are like ‘fishing pools.’ Once your content is set up you don’t need to spend a lot of time on these social sites. You can visit a couple of times a day and post some value based comments and interact with your prospects who have come to your through these sites.

There are many Twitter tools that can help you to be more effective on Twitter but the key is to have your blog link on your profile and put out some interesting Tweets to attract prospects into your funnel.

These are the tools that bring it all together and are a free method of driving traffic to your offers. As you get more visitors to your MLM blog and other content your search engine optimization will improve as Google ranks you higher.

2) Your blog is the ‘central hub.’ This is the place to focus and keep your content fresh and updated. Post consistently, at least every week and you will start to get some real traction.

3) Keep focussed on the keywords you chose. Don’t forget your overall strategy that we started with. I advised you to select 3-5 keywords that you want to be found for to do with your MLM Company or MLM team. You can add in more as you go along but better to come up for a couple of targeted keywords first as you are learning SEO and build your skill-set.

4) Keep your content value based. Even though these Search Engine Optimization Tutorials are about building your brand as a leader with your MLM Company it’s still important to remember that many prospects might not be ready to join your team yet. They may however be attracted to other generic training programs that you represent.

Add some generic banners and information to your blog so that you can monetize it effectively whilst building your list for your MLM. You can learn all of the things that we’ve covered by visiting Renegade University.

 

Rachel Henke is an Attraction Marketing Leader and Network Marketing Professional with the Randy Gage Team at Agel Enterprises. For more information about being mentored by Rachel and working with the Randy Gage Team visit her Agel Global Team Blog.

 

 

 

Wednesday
05Aug2009

Search Engine Optimization Tutorial for building an internet presence for YOUR Network Marketing Business - Part 3

By Rachel Henke

SEO Secrets and branding yourself with an MLM Company blog

In the Search Engine Optimization Tutorials Part 2 we looked at quick and easy ways to make content around your MLM business or Team brand.

Once you have got some confidence and some basic online skills which you can very easily acquire at Renegade University it’s time to up your game and start to build a web of content which links together where appropriate and magnetizes prospects for your MLM business to you and what you have to offer.

The most efficient way to set this up is to set up a blog. As we’re focussing on building content around your MLM Company or Team name then it makes sense to have a blog with the same theme.

This is where your prospects will be able to learn more about the MLM Company you partner with. Here are some ideas of what type of content you can put on your MLM blog.

 1) A personal introduction about you and your experience with your MLM

2) An overview of your MLM business opportunity

3) Compensation Plan

4) Your MLM products or services

5) Reviews of the different elements of your MLM business

6) Team videos and testimonials from team members

7) Links to company corporate websites and updates

8) Details of the system you use to build your business

9) Reviews and links to your MLM Team training

10) Training and reviews about how you use generic tools such as Renegade University to build your MLM business.

Building a blog takes time and patience and you can learn to do it step by step at Renegade University so that you don’t feel overwhelmed and alone!

The long term rewards are that if you are consistent with developing your own content and adding it to your blog it will start to show up in the search engines. Focus on 3-5 keywords connected with your company and aim to get those listed high on Google. Once you develop this type of content it is gold. You then have your own ‘online real estate’ so it is worth every minute you invest into it.

Tip: If you’re not 100% committed to building your MLM business long term then it’s better to first build a generic MLM blog whilst you research your options and find a company that you can really get behind. That way you brand your name and can also earn money and build your list with generic affiliate programs in the meantime.

You can link your Squidoo lenses, Hub pages, YouTube videos and Facebook Business Pages back to your blog so your prospects get more information and your credibility rises. Make sure you link up the content with the same theme i.e.; if you are focussing on your MLM content then link those pages with your MLM company blog so that your message is congruent.

If you’ve followed these Search Engine Optimization Tutorials you can see how the different parts of your web of content start to come together.

Tip: Set up your MLM blog so that you have a sign up form for interested parties to become qualified leads for your MLM. Otherwise you may lose these hot prospects as it may not be clear to them how to contact you or what to do next.

Tip: Have a clear call to action i.e. ‘complete the form for a free report about XYZ company.’ Also include your phone number and other contact details if you want people calling you!

 

Rachel Henke is an Attraction Marketing Leader and Network Marketing Professional with the Randy Gage Team at Agel Enterprises. For more information about being mentored by Rachel and working with the Randy Gage Team visit her Agel Global Team Blog.

 


 

 


 

 

 

 

 

Wednesday
05Aug2009

Search Engine Optimization Tutorial for building an internet presence for YOUR Network Marketing Business - Part 2

By Rachel Henke

Building Content for Your Network Marketing Business Using SEO Secrets

We covered the overall strategy in part 1 of this series of Search Engine Optimization Tutorials. Today we’ll cover how to build content around your Network Marketing or MLM Business so that you can become a top distributor in your MLM Company using the new attraction marketing model.

The SEO secrets that Mike Klingler teaches us in Renegade Professional are based around a long term SEO strategy. Your goal is to build a web of content around your chosen keywords so that in the long term you will continue to generate MLM leads and enquiries about your business even when you have created some of that content many months ago.

This takes some time to set up but I believe pays much greater dividends than only concentrating on today!

Let’s take a look at some of the social media marketing sites that you can use to set up your web of content around your MLM Company or your MLM team name, using SEO secrets:

 

1) Hub Pages. Set up a free account and complete your profile. Your first hub page will be a learning curve but once you get the hang of it you will experience the incredible power of being able to set up your own online web pages instantly.  

 

 

 

2) Squidoo Lenses. These are very enjoyable to make as well and by looking at some other people’s you’ll be able to see how it works. In many cases you can be ranked first page on Google for specific keyword terms, especially ‘long tail keywords.’ Read more about the basics on Search Engine Optimization Training if you haven’t already.

 

3) Facebook Pages. These are business pages that you can easily set up by following the instructions on Facebook. Make a fan page around the brand of your team or company. See SEO Secrets for more details.

 

4) YouTube videos. If you can get over the initial apprehension of talking to the camera and giving value that way then this is an extremely effective method of developing content online. It has great residual value which means that you can submit your videos to as many different video sites as you want and get tons of back links to your capture page or blog.

 

For click by click training on how to use these social media sites and implement SEO secrets visit Renegade University.

It is important to set your content up correctly the first time so that you can achieve maximum results for your time investment. The incredible thing about all of these social media tools is that they are FREE but you do need to invest some of your time to learn.

Even if you have no clue yet how to get your content found online you can very quickly learn how to do it and get started with any of these sites. You can have an instant web page with any of these, and invite people back to your other content such as your MLM blog or capture page. If you haven’t got that far yet then you can just put your contact details on your sites to get started.

If you’re ready to play a bigger game and you’re committed to building your MLM for the long term then in my opinion the best thing to do is to set up your own MLM or Team branded blog. We’ll cover more details about this in Search Engine Optimization Tutorial Part 3.

 

Rachel Henke is an Attraction Marketing Leader and Network Marketing Professional with the Randy Gage Team at Agel Enterprises. For more information about being mentored by Rachel and working with the Randy Gage Team visit her Agel Global Team Blog. 

 

 

 

 

 

Thursday
30Jul2009

Search Engine Optimization Tutorial for building an internet presence for YOUR Network Marketing Business - Part 1

By Rachel Henke

Overall Strategy for learning SEO for your Network Marketing Business

Most of us Network Marketers did not get started online to become internet gurus. We just want to learn how to attract prospects for our MLM or Network Marketing business.

Then we discover that to be found online we need to discover the SEO secrets  for learning SEO.  If your main goal is to build your MLM business online then it’s very important for you to keep it as simple as possible.

So how can you do that? In Renegade University you can learn all the basics of creating good content online and how to be found on the internet by your ideal prospect.

You can learn how to set up your marketing so that you brand yourself online and not just your MLM business. This is important and you’ll definitely want to go ahead and learn how to do it.

However if you really want to build your Network Marketing business you need to learn the skills of Internet Network Marketing. If you want to be able to talk to prospects on a daily basis about your Network Marketing Company then the fastest way is to create good content about you, your team and/or your MLM Company.   

Many people get lost online just promoting generic programs. This is not the way to build your MLM business online! You need to take the next steps and learn how to have enough prospects coming through your marketing funnel that can actually have an opportunity to review your MLM also.

Here’s an exercise for you to prepare your overall SEO strategy so that you can be found on the internet as a distributor for your MLM Company, in this lifetime!

1) Write down the main keywords for your MLM opportunity. Brainstorm and really get them all down on paper. You can put down the name of your company, perhaps your team if you are part of a branded team. Don’t forget your country i.e. ‘Jungle Juice UK.’ This is a good example of a ‘long tail keyword’ which means that you can more easily appear on the search engines with it because the competition is less fierce. The odds are that you will come up quicker for ‘Jungle Juice UK’ than for ‘Jungle Juice.’ It’s just common sense but easy to overlook. You might choose a couple of countries that you want to focus on.  Go to Search Engine Optimization Training for more of the basics on Search Engine Optimization Tutorials.

Tip 1:  Don’t try to dominate every country! It is a big job and remember that you need to create good relevant content as part of your campaign to secure these keywords. If you put ‘Jungle Juice Thailand’ but you’ve never been there, have no team members there, don’t speak Thai and have no connections there then it’s probably safe to say that your resources and focus could be better used elsewhere.

Tip 2: Put yourself in the shoes of someone who is at the stage of reviewing your company. They are looking for a good sponsor or team to work with. These are the people you want to get into your funnel. These prospects are hot and are ready to join. The only question is, with who?

2) Use a good keyword search tool and start to check all the keywords that you have come up with. Google provides a good free tool or you can use Freekeywords.wordtracker.com/ These free tools are not as comprehensive as the paid ones but they do the job for learning SEO. Run your keywords through the tool and get an idea of how many people are searching for the keyword. It it’s not showing up at all it may be one to eliminate.

Tip: Do some real live searches on Google and see how many people are using that keyword for paid Paper Click adverts. Check out how many organic (free) listings there are. If there seems to be a lot of activity around that keyword then it is usually worth creating content around, especially if it is a much targeted keyword for your company or opportunity.

3) Decide on the top 3-5 keywords you are going to focus on. Keep a list of these and on the next article we will move on to what type of content you can create to attract the right prospects to you and how to build your internet presence around your Network Marketing business.

Tip: Only build a campaign using your Network Marketing Company name if it is not against your company regulations. If your company has harsh regulations then you will need to build your campaign around a known team brand if you work with an influential leader, or you will need to focus purely on building your own internet presence around your name, and introduce your Network Marketing Business on the back end.

 

Rachel Henke is a home based entrepreneur who uses the internet to leverage her time to build a global network marketing and information business from her home office in the rural British countryside. The internet enables all kinds of people to build multiple streams of income from ANY location. Rachel is passionate about writing, coaching and internet network marketing and has recently written an e-book ‘The 7 Pieces of the Attraction Marketing Puzzle’ which you can download free at her Attraction Marketing (MLM) Training Website. 

 

 

 

 

 

 

 

Sunday
19Jul2009

Search Engine Optimization Tutorial on Social Bookmarking

by Becky Joubert

What is Social Bookmarking?

Social Bookmarking is the process of saving your favorite websites or articles to a public Internet site, and tagging them with keywords so that they can be organized enough for others to find.

This Search Engine Optimization tutorial will show you a simple way to optimize your time and efforts by using Social Bookmarking to increase your traffic and search engine rankings by making the links to your content more visible and accessible to others.

You want people to be able to find your bookmarks in order to bring traffic to your site, because some of your bookmarks are going to be your own personal content. With traffic in mind, don’t set your bookmarks to “private” because they will only be visible to you and not the public traffic you’re bookmarking for.

Why Use Social Bookmarking for Search Engine Optimization?

Your bookmarked links literally point toward your content and highlights the fact that your content exists. If you want to let the search engines know that you have new content, just bookmark it. Then you won’t have to wait until the search engine robots get around to crawling and indexing your new work. Social Bookmarking can speed up the process considerably.

Search engines count your bookmarks as if they were votes as to the popularity of your content. The more bookmarks the better; always using good bookmarking practices as taught by Renegade University. You can easily hurt your link popularity by going about bookmarking in an incorrect manner, and actually hurting your search engine rankings.

Almost all Social Bookmarking sites provide toolbar buttons to make the practice of bookmarking very simple without having to add time and thought. In this Search Engine Optimization tutorial, Delicious is highlighted as a Social Bookmarking site because of ease of use and popularity.

 

Social Bookmarking can be time-consuming, but extremely effective.

Bookmarks are “instant links” for people that are searching for similar topics and find your links thru your bookmarking sites. That’s what you’re bookmarking for! Going thru Search Engine Optimization training and following Search Engine Optimization Rules, along with Social Bookmarking, will ensure good search engine rankings and proper indexing of your content.

 

Becky Joubert is an Internet Network Marketing coach, known as the Health and Wellness Attraction Marketer. Becky is also a Renegade Professional Super Guide; and owes it all to the comprehensive training that Renegade provides. After nearly 20 years in Health and Wellness, it was time to bring it all to the Internet.

Being a non-technical person, Becky presents technical Internet Marketing techniques in a non-technical manner for all personality types. You don’t have to be a computer whizz to learn this stuff!

It's worth every minute spent training to build a financial future that you control. With a guide to support you, your Internet Marketing success is a sure thing.

Monday
06Jul2009

Search Engine Optimization Tutorial – The Importance of Setting up a Blog – Part 2

Learning SEO and and Maintaining Your Blog 

In Part 1 of this tutorial we covered the reasons why it is a good idea to set up a blog for learning SEO. In this Search Engine Optimization Tutorial we will cover what you can do to create and maintain a blog that incorporates the latest SEO trends.

People can get overwhelmed by the idea of setting up and maintaining a blog because they think they need to be a great writer or to be really creative.

If you are a poet or an author then that may be the case but for building an internet network marketing business online the goal is to have hot prospects find your relevant content.

Therefore you need to be thinking more about learning SEO and applying it with keywords than about creative content that might not be relevant.

Your writing skills will improve the more you get into the habit of posting on your blog and once you have some content up you can start to search for your keywords on google to see if you can find it. 

 It will all become very real to you then and you will understand how powerful a blog can be for getting your keywords listed quickly, and you will also see that google rewards relevance and good SEO rather than creative writing! Set up your free account at Renegade University and then Renegade Professional for learning SEO and for tutorials on how blogging brings you prospects.

 

Getting the Writing Skills or Improving Writing Skills

Once you are learning SEO and have got the general idea of creating some relevant content for your blog you can then progress on to improving your writing skills.

Here Are My 5 Top Tips for Creating Good Content for Your Blog

  1. Plan your article before you start. Have an introduction, a body and an end so you know what your summary will be and you don’t ramble on.
  2. Select some good keywords that you have researched with a keyword tool and focus on sprinkling them throughout your article where relevant.
  3. Start with short articles. 500 words are plenty and in today’s busy world many people simply don’t have time to read long articles anyway.
  4. Spend some time looking at other blogs that are similar to what you want to achieve. You can’t copy but you can be inspired and learn a lot from observing others who are that bit ahead of you.
  5. Always use a spell checker and read through your content with a clear head to make sure it makes sense.

 

Professional training goes a long way to helping you to attract prospects to you online so if you are not experienced in copywriting or feel that you need to strengthen your writing skills you can do so with our Writing With Pull course

 

Rachel Henke is a home based entrepreneur who uses the internet to leverage her time and to build an international business from her home office. The internet can enable anyone to build multiple streams of income from ANY location. Rachel is passionate about writing, coaching and internet network marketing and has recently written an e-book ‘The 7 Pieces of the Attraction Marketing Puzzle’ which you can download free at her Attraction Marketing (MLM) Training Blog.

 

Monday
06Jul2009

Search Engine Optimization Tutorial – The Importance of Setting Up a Blog – Part 1 

Why Set Up A Blog For Learning SEO?

I have found that there is no better way for learning SEO than to set up a blog. At first a blog can seem a little daunting but the truth is that as you become more familiar with it you will grow to love posting on your blog.

Learning SEO takes some time, and your knowledge will develop in the same way that you develop your blog. You can’t know everything on day one and that is just fine.

Blogging has taken the internet by storm. It is well worth overcoming any fears or doubts you have about your ability to create and maintain a blog. 

When I first set up a blog I had no search engine optimization tutorials such as you can find here, but just by getting into action I started to learn SEO secrets, and prospects for my network marketing business began to find me on the internet.

Here are 5 more reasons that may encourage you to set up a blog:

  1. It is free or very low cost to maintain a blog
  2. You can develop your niche market through your blog to attract the perfect customers or prospects for your internet network marketing business
  3. A blog is fluid and allows you to improve your skills as you go along, unlike a static website that needs to be created in one go
  4. Search Engines love blogs and as you are learning SEO, your blog can be found in the top search engines results for google and other search engine listings
  5. Your blog can give you organic listings which can be found for years after you created the initial post, unlike Pay per Click Adverts that are not seen when not paid for!

How to Set Up A Blog and Maximize on SEO Trends

When setting up a blog in order to rank highly in the search engines and to make the most of the SEO trend of blogging, it is important to set it up correctly when you start.

By starting off on the right track and learning SEO as you set up and organise your blog, you will get better results than if you try to work it all out on your own.

As you are reading this you are fortunate to be in the right place to find the best training that I have found on the internet today, for how to set up a blog. As with most things it is not difficult to do when you have access to excellent training.

Starting with Renegade University, and leading to Renegade Professional, you will find comprehensive ‘click by click’ Search Engine Optimization Tutorials as well as complete courses on how to set up a blog with the blogging platform that suits your needs best.

 

Rachel Henke is a home based entrepreneur who uses the internet to leverage her time and to build an international business from her home office. The internet can enable anyone to build multiple streams of income from ANY location. Rachel is passionate about writing, coaching and internet network marketing and has recently written an e-book ‘The 7 Pieces of the Attraction Marketing Puzzle’ which you can download free at her Attraction Marketing (MLM) Training Blog.

 

 

 

Friday
22May2009

Search Engine Optimization Tutorial – How Does LSI Improve Search Engine Ranking

There has been more than one search engine optimization tutorial talking about whether Latent Semantic Indexing (LSI) is used by the search engines to rank your website. I’ve seen some good arguments on both sides, but the real question is; what is LSI and how will it help you in your internet network marketing business? In this search engine optimization tutorial we’ll look at what LSI is, whether the search engines use it, and if it will help you get found by your target audience for your relevant keywords.

Click to read more ...